We take a detailed look at several loyalty programs that have proven themselves to be effective in the beauty services market
What does the ideal loyalty program in a beauty salon look like?
Attracting each client to your business costs a certain amount of money. You invest in marketing, advertising, promotion – and voila! The client has already entered your salon. Yes, you provide a service, he likes everything... but he never comes back. What will be the distinctive feature that will distinguish your salon from the rest? Most will answer about providing quality service and, perhaps, using exclusive products.
But chances are, even if you don't want to admit it, your competitors will offer the same thing.
To attract customers, you need something greece mobile phone number list unique. Something that will really make your salon stand out. For example, a profitable loyalty program. If built correctly, it can be both for customers and for the business. Let's consider several options for how to retain a client with a good loyalty program.
In simple terms, a loyalty program is a way to motivate your customers with three main objectives :
customer retention;
increase sales;
attracting clients.
1. Discount system
The discount system has been on the market for more than a century. And in fact, it has not lost its relevance even now. Many beauty salons have discounts for regular customers, discounts for referring friends, on birthdays, etc. Discounts can be fixed and cumulative, and in this article we will analyze the latter, as they are the most suitable for organizing a loyalty program in a beauty salon. The discount system is the most popular not only in Russia, but also throughout the world.