Ecommerce companies have been part of our daily lives for many years. Not only is it a growing sector, but it is estimated that by 2040, 95% of purchases will be made through online stores ( 99Firms ).
In 2021, there will be more than 2 billion people shopping online frequently around the world according to the Statista portal. It is the perfect time for emerging businesses in the e-commerce sector to get their act together and start creating strategies to increase their sales .
Many ecommerce business owners have seen their business grow organically thanks mainly to social media and word of mouth , but there comes a time when this is not enough to achieve growth goals . Sales decline belize telegram lead the database stops growing. That's when we quickly start thinking about new strategies, tools and actions that can help increase sales of our online business both in the short and long term.
If you don't want to reach that point of stagnation, it's time to apply the 13 actions to increase your e-commerce sales that we detail below.
Table of contents
1 – Create a discount for your newsletter subscribers
2 – Give them up-sell and cross-sell options
3 – Create an abandoned cart automation
4 – Use videos to showcase your products
5 – Run retargeting campaigns on Facebook
6 – Build customer loyalty with content, not just offers
7 – Include real customer testimonials or reviews
8 – Create exclusive, limited-time promotions
9 – Simplify the payment process
10 – Use PUSH notifications
11 – Your strategic products, always on the home page
12 – Include multiple sales channels
13 – Demonstrate that purchases are safe
Recommended tools for your ecommerce
Actions to increase sales in your online store
1 – Create a discount for your newsletter subscribers
Do you have a subscription form to send a newsletter ? What better opportunity than that to give them an incentive to leave their data and lead them to complete a purchase .
Create a pop-up with a simple sign-up form (preferably just email and name) that shows them the exclusive discount they can get by signing up.
Include this pop-up in key sections of your website and set up an automatic response that sends them the discount code.
2 – Give them up-sell and cross-sell options
First of all, let's explain what we mean by these terms.
Up-selling : we seek to offer customers a superior product or a new version of the one they have purchased (e.g. a new version of the iPhone)
Cross-selling : we are talking about complementary products that can complete the original product (e.g. a jacket that matches the pants you just bought)
Well, applying this to an e-commerce is simpler than it seems and will allow you to increase the average ticket for each customer .