What is social media management?
Posted: Thu Jul 10, 2025 7:27 am
Social media management is the process of creating, scheduling, analyzing, and interacting with content posted on social media platforms such as Facebook, Instagram, and Twitter. A social media manager can be used by a brand, individual, or business to reach new customers online or to grow and industry email list maintain their reputation.
Why social media management?
Half of the world's population uses social media. 97% of digital consumers have used social media in the last month. 45% of consumers have contacted a business on social media. 52% of brand discovery occurs on public social posts. 55% of social marketers cite measuring ROI as their top concern. Marketers see an average ROI of 95% in social media management. These statistics highlight the value and importance of creating a social media management strategy for your business.
Why social media management?
Half of the world's population uses social media. 97% of digital consumers have used social media in the last month. 45% of consumers have contacted a business on social media. 52% of brand discovery occurs on public social posts. 55% of social marketers cite measuring ROI as their top concern. Marketers see an average ROI of 95% in social media management. These statistics highlight the value and importance of creating a social media management strategy for your business.