The more sources customer data comes from, the greater the risks associated with identity
Posted: Thu Jul 10, 2025 6:02 am
Marketers rely on an abundance of data sources to better understand consumer preferences.
All kinds of information, from email open rates to web activity to demographics, helps marketing teams build accurate consumer profiles. However, much of this data is stored in inaccessible and often difficult to unify technologies.
3. AI improves personalized marketing and builds trust
Personalization is key to achieving all marketing objectives, including brand building, lead generation, and new customer acquisition. Artificial Intelligence allows marketers buy bulk sms service to better identify customers and engage them with the right information across all channels, which means it is the foundation of a good marketing strategy. At the same time, marketers are increasingly considering consumer trust and privacy , as there is a growing awareness that the success of their strategies depends on them.
4. New marketing strategies aim for real-time customer engagement
Real-time customer engagement is a marketing priority, as well as the most challenging. Marketers know that any marketing communication must be built on the last customer interaction, which means the campaigns used must be dynamic. However, delivering the most effective next-best marketing message regardless of the channel used is easier said than done.
"We're living in a time when customer expectations are reaching ever-higher heights, making marketers' mission more challenging and, above all, strategic for companies' business," comments Andrea Buffoni, Regional Sales Director of Salesforce Marketing Cloud . "At Salesforce, we believe that personalization and the targeted use of Artificial Intelligence can help marketers better identify customers, engaging them with the right information across all channels, while always fully respecting their privacy."
All kinds of information, from email open rates to web activity to demographics, helps marketing teams build accurate consumer profiles. However, much of this data is stored in inaccessible and often difficult to unify technologies.
3. AI improves personalized marketing and builds trust
Personalization is key to achieving all marketing objectives, including brand building, lead generation, and new customer acquisition. Artificial Intelligence allows marketers buy bulk sms service to better identify customers and engage them with the right information across all channels, which means it is the foundation of a good marketing strategy. At the same time, marketers are increasingly considering consumer trust and privacy , as there is a growing awareness that the success of their strategies depends on them.
4. New marketing strategies aim for real-time customer engagement
Real-time customer engagement is a marketing priority, as well as the most challenging. Marketers know that any marketing communication must be built on the last customer interaction, which means the campaigns used must be dynamic. However, delivering the most effective next-best marketing message regardless of the channel used is easier said than done.
"We're living in a time when customer expectations are reaching ever-higher heights, making marketers' mission more challenging and, above all, strategic for companies' business," comments Andrea Buffoni, Regional Sales Director of Salesforce Marketing Cloud . "At Salesforce, we believe that personalization and the targeted use of Artificial Intelligence can help marketers better identify customers, engaging them with the right information across all channels, while always fully respecting their privacy."