Artificial intelligence and automation in customer service

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Digital marketing isn’t just about selling products, it’s about creating meaningful experiences that resonate with consumers. As we approach 2025, brands must quickly adapt to trends to stay relevant in the marketplace.

Those who embrace innovation and sustainability will be better positioned to thrive in the competitive and exciting digital environment of the coming year.

Aware that digital marketing is constantly changing, for 2025, five trends stand out as essential for brands seeking to connect effectively with their consumers.

1. Video marketing and interactive content

Video marketing continues to be one of the most effective forms of engagement. By 2025, videos are expected to account for over 80% of all online traffic, and brands will look to produce content in a variety of audiovisual formats. This is due to their ability to convey messages quickly and engagingly.

Furthermore, interactive content based on augmented reality (AR) and virtual reality (VR) is also a strong bet as it provides immersive and realistic experiences.


By 2025, companies are expected to use AI to personalize customer experiences email list in real time by analyzing behavior and preference data. The Marketing and Sales Panoramas survey, conducted by RD Station, found that 55% of marketing professionals use the technology in their daily work, and this will only increase by 2025.

Marketing automation will allow e-commerce to optimize its campaigns by sending personalized messages at the right time. This approach not only improves operational efficiency but also increases customer satisfaction, resulting in greater loyalty and sales.

3. Influencer marketing, with an emphasis on micro-influencers

Influencer marketing continues to grow, but the trend for 2025 is the rise of micro-influencers. These content creators, with followers between 1,000 and 100,000, tend to have a more authentic and engaged connection with their audience.

Brands are realizing that campaigns with micro-influencers can generate greater trust and conversion, due to the perception of originality and relevance that these influencers offer. Thus, the greater affinity with specific niches allows targeted campaigns to increasingly reach the right audience.