Major email providers like Gmail and Yahoo know how annoying it is for users to receive spam messages . That's why they have adjusted their filtering policies and are stricter with their rules. These new policies will come into effect in February 2024.
Alert about new Gmail measures for mass mailings
But what does this mean for email marketers? While it's crucial that you're prepared to comply with Gmail and Yahoo's guidelines, it's also important to note that if you follow email marketing best practices from the start, you're already set up for success.
Let's dive into these new spam detection policies that Google and Yahoo are implementing, so you can avoid being flagged as spam.
Google and Yahoo spam filtering policies
Google and Yahoo's new spam filtering policies require you to do the following:
Setting up domain verification
Make it easy for recipients to bangladesh telegram phone numbers unsubscribe from your emails
Keep your claims below 0.3%.
Email senders who do not comply with the terms of the regulation are more likely to have their emails rejected or classified as spam.
Gmail will implement this new policy in February 2024, and Yahoo! Mail will implement the policy in the first quarter of 2024.
The good news is that these steps have long been recommended as general email marketing best practices , so if you’ve been following them from the beginning, good for you! You’re one step ahead in improving your overall reach and ensuring your emails keep landing in the inbox.
However, if you're not sure you're following these practices correctly, don't stress. We'll explain how to make sure you're following these new policies.