By applying this recommendation

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Could your account benefit from trying broad match keywords or brand lists? Take advantage of our free feature to instantly assess your account performance and find optimization recommendations for broad match brand inclusion lists. The first change will affect broad match campaigns and keywords. Brand keywords are very valuable terms, especially for promotions, and can be very specific, whereas broad match often misses the mark, sometimes matching irrelevant queries. This means that without a brand inclusion list, you may see your brand keywords matched to queries that aren't explicitly brand-focused. Google Ads Query Match Update: Screenshot of Brand List.

With this change, in the Recommendations tab, a brand's albania business email database inclusion list will display recommendations that apply to their campaigns, providing greater brand control. There is an important caveat to this change in the following paragraph, you will enable broad match campaign settings in your campaign. Here's a quick explanation of the "View existing broad match keywords" feature for your campaigns. Here's what it does: It replaces all existing keywords with broad match terms and then uses match priority to determine what to show. Of course it says this only works with smart bidding, which in my experience is the best way to use broad match. Google Ads Query Matching - Instructions for setting up a campaign using broad match keywords.

Screenshot. But if you don’t want to use broad match keywords in your campaign, this might not be the best opportunity. Brand Exclusion List for All Match Types and Dynamic Search Ads The second new twist on brand keyword bidding is on the opposite end of the spectrum: exclusions. Brand exclusion lists for performance-maximizing campaigns have been available for some time to help advertisers prevent branded search traffic from being cannibalized. Ad Query Compliance - Screenshot of list of brands excluded from ads. With this change, brand exclusion lists now apply to all match types and Dynamic Search campaigns, giving you more control over which brands are excluded from your campaigns.