10 Types of Beauty Salon Clients and How to Work with Them
Posted: Thu Dec 26, 2024 8:50 am
Motivate your clients to come to your beauty salon again and again. To do this, find out what types of clients there are in the beauty business and what to offer them. In this article, we have collected 10 popular types and told you how to work with them.
10 Types of Beauty Salon Clients and How to Work with Them
When it comes to beauty salon promotion and marketing, we often hear about segmentation and target audience . What do these terms mean and why are they so important? Let's start with the fact that business development directly depends on its customers, so it is very important to understand who your customers are . If you know them well enough, analyze their data, behavior and preferences, you will see that they can be combined into broad categories and correspond to certain segments.
The better you know your customers, the easier it will be for youvietnam phone number library to find an approach to communicating with them and select methods of interaction that will receive a good response. This makes it much easier to create personalized promotions, offers, and newsletters that will definitely please customers and increase engagement.
As mentioned above, clients are divided into different groups that are worth knowing. We have compiled a selection of common types for you to help you work with.
1. Ideal
These are your regular customers who come to you regularly and often, they share their impressions of you with their friends. They are ready to try new things and already know the old ones well. You probably know them by name and already understand how to communicate with them. When they leave your salon, you understand that they will make another appointment and come back.
Ideal clients are the people who are most likely to be interested in your loyalty program and become its participants. Why not thank them for their loyalty and recommendations to friends? Reward them with additional bonuses, create a VIP club for such clients and personal promotions only for club members. Separately give bonuses to those who bring friends to your salon.
2. Researchers
These clients love new good experiences. They strive to become ideal clients. All you need is to make sure that they book with you again. To do this, keep in touch with them regularly and offer them something new.
This type of visitor is great for selling regular care products or gifts. Encourage them to sign up for a loyalty program , leave a review , and don't forget to keep them updated on all your offers.
3. Hard to please
These clients will always find something to be unhappy about: the music was too loud, the work of the master was not perfect, and the tea in the waiting room was not hot enough. Such visitors are in every salon.
Instead of being afraid, try to embrace them and find an approach to them. Their feedback can be extremely important for your brand. If you can create an environment around them that they like, they will definitely leave positive feedback . It is very important for such people that you listen to them and try to fix exactly what they talked about. They can motivate you to raise the bar and improve the conditions not only for this type of client, but for everyone else. If you can establish contact with such visitors, then you will certainly get along with everyone.
10 Types of Beauty Salon Clients and How to Work with Them
When it comes to beauty salon promotion and marketing, we often hear about segmentation and target audience . What do these terms mean and why are they so important? Let's start with the fact that business development directly depends on its customers, so it is very important to understand who your customers are . If you know them well enough, analyze their data, behavior and preferences, you will see that they can be combined into broad categories and correspond to certain segments.
The better you know your customers, the easier it will be for youvietnam phone number library to find an approach to communicating with them and select methods of interaction that will receive a good response. This makes it much easier to create personalized promotions, offers, and newsletters that will definitely please customers and increase engagement.
As mentioned above, clients are divided into different groups that are worth knowing. We have compiled a selection of common types for you to help you work with.
1. Ideal
These are your regular customers who come to you regularly and often, they share their impressions of you with their friends. They are ready to try new things and already know the old ones well. You probably know them by name and already understand how to communicate with them. When they leave your salon, you understand that they will make another appointment and come back.
Ideal clients are the people who are most likely to be interested in your loyalty program and become its participants. Why not thank them for their loyalty and recommendations to friends? Reward them with additional bonuses, create a VIP club for such clients and personal promotions only for club members. Separately give bonuses to those who bring friends to your salon.
2. Researchers
These clients love new good experiences. They strive to become ideal clients. All you need is to make sure that they book with you again. To do this, keep in touch with them regularly and offer them something new.
This type of visitor is great for selling regular care products or gifts. Encourage them to sign up for a loyalty program , leave a review , and don't forget to keep them updated on all your offers.
3. Hard to please
These clients will always find something to be unhappy about: the music was too loud, the work of the master was not perfect, and the tea in the waiting room was not hot enough. Such visitors are in every salon.
Instead of being afraid, try to embrace them and find an approach to them. Their feedback can be extremely important for your brand. If you can create an environment around them that they like, they will definitely leave positive feedback . It is very important for such people that you listen to them and try to fix exactly what they talked about. They can motivate you to raise the bar and improve the conditions not only for this type of client, but for everyone else. If you can establish contact with such visitors, then you will certainly get along with everyone.