So, what can you use to collect data about your customers? Below are some sources of customer data:
POS system
Applications
Website
Polls
Data collection in offline store
Social media
Market research
Site Review
Loyalty program
POS system
A POS system is a storehouse of customer data. The system collects morocco phone number library customers’ personal information, payment details, purchase history, and more.
To get started, look at your POS system’s reports and analytics. You can also export raw data to marketing platforms for more advanced analytics.
Applications
If your brand has its own app, it is a great source of data on consumer behavior and preferences. You can find out a lot of data using the registration form, and learn their preferences based on their actions in the app itself.
Website
With the help of the site you can learn about customer behavior, purchase history, payment details and much more. In addition, you can place an online questionnaire on it , created according to your requirements.
Polls
Surveys are a great tool for collecting data, especially when it comes to customer sentiment. By sending out periodic email surveys, you can learn things like what customers like about your brand or what products they would like to see more of.
You can even automate feedback surveys after people make purchases online or in-store if they use their own details when paying, such as using a loyalty card.