The 5 most common mistakes in Social Media Marketing

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In our presentations, we almost always point out that there are cases in which Social Media Marketing is not the solution to a problem. Especially when the problem has a much more fundamental root within the organization (poor product-service, logistics costs, unknown market niche, management “philosophy”…), being active on Social Networks will not get you out of the problem.

On the other hand, when the elements are aligned bc data mexico and there is a list of steps to follow within Social Networks (prior listening, active listening, definition of objectives, orientation towards your target audience, strategy-tactics in the calendar of actions, monitoring-measurement tools...) we will not always obtain the expected results.

The 5 most common mistakes in Social Media Marketing

Thanks to a post on Smedio , I found this list of the 5 most common mistakes in corporate use of Social Networks. I translate them literally and add a small reflection to each one of them:

Believing that Quantity equals Quality
Obviously, the “number” is an important piece of information, but it cannot become a “pivotal” piece of information, both in measuring results and in defining objectives. Having many followers on social networks does not guarantee you success beforehand.

No apparent strategy
It seems obvious, but with a quick search we can find a number of somewhat worrying examples. Being there for the sake of being there (sometimes almost in a ghostly way ) is one of the worst options that a company can adopt when it comes to corporate uses of Social Networks. Without a defined strategy or an Online Marketing Plan that reflects this corporate use, objectives, actions, measurement will fail...

Ignore the competition
Never, never, never (and perhaps another never) should you ignore what those organisations are doing that are stealing clients from you for various reasons. Using a common sense-oriented approach, you will have to define how to identify them, how to see what they are doing, take good practices, mark in “red” others that are not so good…

Abandonment “halfway”
As we mentioned before, being present does not guarantee immediate success. As with most things, success requires constant effort and giving up halfway is too much of a temptation.

Too many tools…
This error is more common than it may seem. It is obviously related to the measurement of actions and should be defined at an early stage, as it can seriously affect productivity. The key is in the correct choice and use of the tools.