It allows the brand and the client to communicate directly. This is done by sending a message for commercial purposes.
Companies use it to give visibility to their campaigns,
It is also a widely used tool for conversion. But it can also be used to achieve telemarketing leads peru telephone number data many other objectives. For example:
Give your business notoriety. That is, your company will have more visibility through its content.
Position yourself as an expert in your field. You can send newsletters and bulletins to your users in order to keep them up to date with the latest trends.
Sell your products and services. That is, the user enters the conversion stage.
Build loyalty among users so that they prefer your brand over the competition. This way, they make purchases or acquire services after having done so the first time.
Additionally, you can use it to acquire new customers, strengthen ties with current customers, confirm a purchase order or even send informational material such as ebooks, among many other things.
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Benefits of Email Marketing
Economic
Email marketing has been proven to have a return on investment of approximately 4,400% . That is, a profit of $44 for every $1 spent.
The ROI is high because the investment in email marketing is minimal. All you need is a tool that allows you to send emails on a large scale and a lot of ingenuity.
It is widely used
More than 3 billion users have an email account today. Basically, every person has at least one personal email address.
In addition, they can have a business one, one for managing their own business or one for managing social networks.
On the other hand, it has a great reach. You can send emails on a large scale and to a large number of users at the same time.
Direct communication with your audience
Another great advantage of email marketing is that it allows you to communicate with your audience directly. This means that you can send a message to the end user without intermediaries.
It is important to reach the inbox and not the spam. This is because communication would be truncated. We can improve this by asking users to add us as a contact.
You should also avoid using words like sale, promotion, or free too repetitively.
You can customize it
It has been proven that personalized emails are opened 18.8% more often than non-personalized emails.
Let's think about our daily behavior. We can notice that we actually pay more attention to emails that have our name in the subject line.
This is because familiar language makes us feel more comfortable. It is also possible to personalize the email in other ways. This would be done according to the information you have about your users.
It is automatable
You can send your campaigns manually. However, automating them reduces effort and costs. This way, you can reach a large number of users with just one click.
In addition, you have the possibility of having better organized campaigns. You can also schedule them according to the segmentation previously carried out.
You can measure your results
As with any marketing technique, it is necessary to measure the results. We do this to know if our efforts are being effective.
For this reason, there are metrics to measure and optimize our results. We will look at this topic in depth later.
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Email Marketing Tools
There are several software programs that make our lives easier when implementing Email Marketing. With their help we can:
Automate messages.
Reach a large number of people.
Create an appropriate mailing design.
Schedule shipments.
Keep campaigns organized.
If you are just starting out in Email Marketing, it is recommended to start with trial or free plans. Later, based on your experience, you can choose the best option.
The most recognized are:
Mailchimp
Sendinblue
Benchmark Email
Getresponse
Hubspot among others.
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How to create an Email Marketing strategy?
Remember that if you need advice and help with your Email Marketing campaigns, you can contact our Digital Marketing agency in Bogotá , or any of our other offices in Barranquilla and Bucaramanga .
Now that you understand what Email Marketing is and have learned how to segment your subscriber list, it is important that you know how to create an Email Marketing strategy step by step.
Define objectives
The first thing you need to do is set your goals. These should be SMART goals . That is, specific, measurable, achievable, relevant and time-bound.
For example, one goal might be to increase conversion rate by 15% within 6 months.
Define target audience
You must segment your users based on their demographic data, interests, tastes, etc. In other words, you must specify who the campaign will be directed to according to their needs.
Execute actions
In this step you need to establish the tactics you are going to use to meet the objectives set. In other words, you need to analyze what material you are going to send to the users.
They can be, for example, a landing page, coupons, videos, etc. You should also plan the time in which you should send them.
Measure and optimize
Constantly monitor your results. Make necessary changes if something is not working within your campaign.
Keep feeding your subscriber list
Don't forget that subscribers are an essential part of Email Marketing. Keep in mind that along the way many subscribers will unsubscribe from your emails.