This doesn't mean repeating all the content over and over again on each network, but rather all social media communications should have the same tone and type of posts adapted to the platform.
In this article we will be talking about the best practices and strategies to obtain a better return on investment.
Good practices in social networks
Regardless of the strategy you are going to use on social media, it is advisable to follow some practices that will help you keep your profiles optimized at all times.
The idea behind social media marketing is to use the platform to promote your brand, create a community and listen to customer feedback.
These principles are the basis of any strategy and must be kept in mind when designing the actions you are going to take.
It is also advisable to create an editorial calendar with upcoming publications to maintain a constant frequency and so that clients can anticipate.
This way you can gradually build the brand recognition you need to grow.
On the other hand, monitoring and analyzing metrics play a fundamental role in social media marketing. Tools such as Facebook Insights or Twitter Analytics will help you understand your target audience and how they react to your social media posts.
They can also be connected to other third-party tools such as Hootsuite or Tweetdeck to better control posts and interactions with the audience. Correct analysis of this data can help correct the course of the strategy if necessary.
Below, we present some digital marketing strategies on social networks.
Social media management
1. Paid advertising on social networks
If your brand is new or you're just starting to build your social media presence, paid advertising can be the jumpstart that helps you get started, especially on Facebook.
Additionally, the Facebook app allows you to test different ads with different images and text to see which ones work best.
You will also be able to control how much you want to spend on each campaign and limit the budget. This way, you will be able to achieve rapid growth when starting your new strategy.
2. Content Marketing
Content marketing is the creation and distribution of relevant content to attract list of argentina cell phone numbers potential customers and keep current customers engaged with your brand.
Although the results of this type of marketing are long-term, you can improve the company's reputation.
It is important to consider that the return on investment in content marketing at the beginning is almost zero. So, if you do not have the budget for it, it is better to put it aside for a while.
Another factor to keep in mind is that content does not only refer to the blog and its posts, you must also be able to generate videos, photos, podcasts or anything else that can help you convey the brand's message to users.
3. Diversify the content
In line with the previous section, when creating content it is important to diversify it regardless of the social network you are working on.
One of the most common mistakes companies make is limiting the type of content they produce to one social network: photos on Instagram or short texts on Twitter.
Within your target audience there will always be subgroups with different interests and ways of relating to the brand.
If you don't vary your content, you run the risk of isolating or boring those users who, for one reason or another, don't connect with your posts. This will also help you get to know your audience better.
4. More storytelling and less promotion
Social media users' attention spans are fleeting, so content should focus on presenting interesting information to the public.
Storytelling in marketing is based on creating a story with characters and situations that provoke an emotional reaction in the public.
Another alternative is to create content that is educational, that is, that serves to provide information to potential clients.
For example, creating tutorials for YouTube is usually content that generates interaction and engages viewers. This way, you can position yourself as an authority on related topics.
If you use the educational approach, you can use third-party content such as blogs or press articles to direct your audience to the information you recommend.
Connecting users on social networks
5. Interact with users
One of the advantages of social media marketing is the ability to interact directly with users.
On the one hand, this allows you to find out what your target audience thinks about the brand or even access content related to the company and generated by users such as reviews, photos on Instagram or the use of a campaign hashtag.
Interactions with users also have the goal of creating a community. It is proven that users like to feel listened to and valued. By responding to their concerns and comments, a bond is formed both with the person interacting and with the rest of the users who see the post.
6. Take advantage of emerging trends
Every year, new tools for content creation are added and it is important to keep an eye on trends. It is not about using them just because they are trendy, but rather understanding how they relate to your brand and how they can help you convey your campaign messages.