The product catalogue is something like the heart of an e-commerce . For this reason, it is essential to always have it ready, optimized and organized so that the user can navigate through it easily and it attracts their attention. The goal is for your users to find what they are looking for in the store as quickly as possible and not be tempted to go looking for it elsewhere.
Often, product oversaturation, clutter or poorly chosen categories can turn a catalogue into hell and that would have a very negative effect on your conversion rate. Your catalogue will determine whether you achieve more or less sales, so here are some tips:
Optimize the images of your ecommerce product catalog.
Image size influences the loading process of the website; the longer it takes for the website to load, the worse positioning it will have in search results, since Google penalizes slow websites.
An optimized image takes up much less space than one that is not, so its weight and loading will be less and faster. The difference, aesthetically, is practically unnoticeable, however, at the level of SEO positioning and conversion, it will give us better results. To optimize an image you must change the pixels, size and resolution. To give you an idea: a non-optimized image of 6000x4000 pixels, a resolution of 300dpi and a size of 10.3 MB, can be optimized to measure 350x233 pixels, have a resolution of 72dpi and a size of 33 Kb.
How do we optimize the image? The ideal way to save it is in .png format, since it allows us to maintain the image quality better even if it is compressed quite a bit. If you use Photoshop, you should save it using the “File > Save for Web…” option and then select the PNG-24 format. Apart from Photoshop, you can use other programs that help reduce the size and weight of images by compressing them and removing metadata, such as Image Optim or RIOT.
Use Ariadne's Thread (Breadcrumbs)
The Ariadne's thread or breadcrumbs is a navigation technique used in many websites and also user interfaces. It is based on a line of text that indicates the path that the user follows and the way to return. In this way, the person who is browsing the site knows at all times the route of their location in the different directories and subdirectories, so they can navigate through them more comfortably. This type of elements to guide the visitor are usually installed in the form of plugins and are automated so that using them does not involve extra work. Ariadne's threads are placed at the top of the website and their structure is as follows:
Breadcrumb example on training website
Be careful when choosing categories and subcategories.
Before you start creating all kinds of categories and subcategories, keep in mind some basic rules: if your catalog has at least one hundred products, you must create categories without fail. On the other hand, if a category starts to have more than twenty products, it means that it is time to create another category.
Other essential things that should not be missing in the categories of your ecommerce product catalog are:
Descriptions : Each category in an e-commerce product catalog must be enriched with an accompanying description in which you “sell” what the user will find in it. For example, if the name of the category is Accessories, do not put “all available accessories” as the description, but rather something more attractive like “Accessories made with gold and sterling silver, with handmade finishes…”
An image: choose one of a key product in the category that is also nice and attractive. The brain processes images faster than words, which is why it is always better to accompany each and every message with an image that can quickly describe it.
Working on a good order of categories and subcategories will allow the e-commerce product catalog to be more agile and simple to organize, and in addition to this, having the Ariadne's Thread/Breadcrumbs option installed, the order will be reinforced and the user will understand everything more easily.
Include a search function in your ecommerce product catalog.
According to a study by Marketing Sherpa, 96% of Internet users say that the search function is essential for the purchasing process. Using this function, users can go directly to find the type of product they want. Another function to narrow down the search is to open the option to filter the search results according to other characteristics such as color, cost, material, etc.
Make the best product sheet in the world.
It is essential to include as much information as possible on the product canada mobile phone numbers database page so that these “labels” can be used when filtering content. You can talk about the product’s features, cost, availability, but also deal with more subjective data such as user opinions, comments, videos, etc.
Product catalog sheets in e-commerce serve not only to persuade the user to buy the product, showing them the features it has and what it can offer, but it is also a really useful way of giving clues to the website's internal search engines to filter the content and improve the catalog structure. Not to mention SEO; the product sheet is the ideal place to include keywords and meta tags that will help position the product and the website in search results.
Boost related products.
Sometimes the buyer only goes for one thing, but if you show them more options they end up choosing more than one. Related items or products ( link ), which we can have on more than one e-commerce platform, are a good way to attract attention and offer more variety to the customer.
Infographic on product keys when creating your online store
Day by day, your online business must improve until it becomes as successful as possible. Creating a virtual store should not be difficult if you know how, and with these tips we have proposed, we will make it a little easier for you. A website is successful if it is built on the right foundations. Optimizing the resources available to us depends on your knowledge of the field.
At Cursos Femxa we have several 100% subsidized courses in which we help you improve your training in this area. Search for your course now and start working on your ecommerce. Success is just around the corner!
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Category: Digital Marketing and ICT