Only use SMS or messaging apps if you have

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Value Proposition, Not a Pitch: Immediately offer a potential value or benefit relevant to them, rather than launching into a sales pitch. Focus on a problem you solve. "I noticed [their company] is doing X, and we've helped similar companies achieve Y by solving Z."
Permission to Continue: Politely ask if it's a good dataset time to talk or if you can take 30 seconds to explain. Respecting their time increases your chances of a positive response. "Did I catch you at a bad time?" or "Do you have a quick moment for a brief chat?"
Active Listening: Listen more than you talk. Ask open-ended questions to uncover needs and challenges.
Clear Next Steps: Always end with a clear call to action, whether it's scheduling a follow-up call, sending an email with more information, or setting up a demo.
2. SMS and Messaging App Outreach:

Permission-Based: explicit consent. Unsolicited messages can lead to legal issues and negative brand perception.
Concise and Direct: Messages should be short, to the point, and easy to understand.
Personalization: Include the prospect's name. Refer to a previous interaction or specific interest.
Clear Call to Action: "Are you free for a quick call tomorrow at 10 AM?" or "Click here to download the full guide."
Professionalism: Maintain a professional tone, even in informal messaging apps. Avoid excessive emojis or slang.
Timing: Be mindful of time zones and general business hours. Avoid sending messages too early or too late.
3. Follow-Up Strategies:

Multi-Channel Approach: Don't rely on just one method. If an initial call doesn't connect, follow up with an email or SMS, and then try another call after a few days.
Value-Driven Follow-Ups: Each follow-up should offer new value, insights, or information, rather than just asking, "Did you get my last message?" Share a relevant case study, an article, or a new feature.