Automated Real Time Validation at Entr
Posted: Tue May 27, 2025 8:56 am
Why Data Decay is a Critical Problem:
Wasted Resources: Every attempt to contact an invalid number (calls, SMS, emails) consumes time, energy, and money without yielding results.
Diminished Trust: Contacting someone who has changed jobs or moved can be unprofessional and erode trust in your brand.
Inaccurate Analytics: Your conversion rates, contact rates, and dataset other KPIs become skewed, leading to flawed strategic decisions.
Compliance Risks: Attempting to contact individuals who have opted out or whose data is no longer valid can lead to compliance issues.
Sales Team Morale: Reps become demotivated when consistently encountering bad data.
Proactive Strategies for Data Hygiene and Freshness:
Integrate Validation APIs: Use tools that validate phone numbers (and email addresses) at the point of entry (e.g., on website forms, CRM data entry). These APIs can check for valid formats, identify landlines vs. mobiles, and even flag disconnected numbers instantly.
Benefits: Prevents bad data from entering your leads number list in the first place, saving significant cleanup effort later.
Regular Scheduled Data Audits and Cleansing:
Monthly/Quarterly Reviews: Set a recurring schedule for a comprehensive review of your entire leads number list.
Deduplication: Use CRM features or dedicated tools to identify and merge duplicate records. Look for near-duplicates too (e.g., variations in names, slightly different numbers).
Invalid Number Removal: Automatically or manually remove numbers flagged as invalid, disconnected, or unreachable after multiple failed attempts.
Leverage Sales Team Feedback Loops:
Mandatory Status Updates: Implement a strict protocol where sales reps must update the status of a lead (e.g., "Number Disconnected," "Wrong Person," "Not Interested") immediately after an interaction.
"Recycle" or "Archive" Processes: Create clear categories for leads that are currently unreachable but might become viable later, or those that should be permanently archived. This prevents endless futile outreach.
Wasted Resources: Every attempt to contact an invalid number (calls, SMS, emails) consumes time, energy, and money without yielding results.
Diminished Trust: Contacting someone who has changed jobs or moved can be unprofessional and erode trust in your brand.
Inaccurate Analytics: Your conversion rates, contact rates, and dataset other KPIs become skewed, leading to flawed strategic decisions.
Compliance Risks: Attempting to contact individuals who have opted out or whose data is no longer valid can lead to compliance issues.
Sales Team Morale: Reps become demotivated when consistently encountering bad data.
Proactive Strategies for Data Hygiene and Freshness:
Integrate Validation APIs: Use tools that validate phone numbers (and email addresses) at the point of entry (e.g., on website forms, CRM data entry). These APIs can check for valid formats, identify landlines vs. mobiles, and even flag disconnected numbers instantly.
Benefits: Prevents bad data from entering your leads number list in the first place, saving significant cleanup effort later.
Regular Scheduled Data Audits and Cleansing:
Monthly/Quarterly Reviews: Set a recurring schedule for a comprehensive review of your entire leads number list.
Deduplication: Use CRM features or dedicated tools to identify and merge duplicate records. Look for near-duplicates too (e.g., variations in names, slightly different numbers).
Invalid Number Removal: Automatically or manually remove numbers flagged as invalid, disconnected, or unreachable after multiple failed attempts.
Leverage Sales Team Feedback Loops:
Mandatory Status Updates: Implement a strict protocol where sales reps must update the status of a lead (e.g., "Number Disconnected," "Wrong Person," "Not Interested") immediately after an interaction.
"Recycle" or "Archive" Processes: Create clear categories for leads that are currently unreachable but might become viable later, or those that should be permanently archived. This prevents endless futile outreach.