4. Leverage Social Media for Your Blog Marketing
Posted: Tue Dec 24, 2024 7:12 am
4. Leverage Social Media for Your Blog Marketing
Before we get into each social media platform (which we soon will), I want to start by making it ultra clear that I don’t expect you to try and implement these blog marketing strategies on every social media site. In fact, you shouldn’t.
Using Social Media in Your Blog Marketing Strategies (Image of Computer with Social Media Sites)
Growing a social media presence takes a lot of time and effort—thus you should start by only choosing the top one or two platforms where your target audience spends the most time, and feels like the best opportunity to leverage your unique skills, strengths & experiences to make as much of a splash as you can.
Blogs that are already image-heavy like fashion, cuisine, or travel often do very well on Instagram. Blogs that focus on tech, finance, and business may perform best on LinkedIn. Those marketing their blog to younger generations may want to learn how to use Snapchat or TikTok.
Knowing which social media platform will work best for your blog goes back to knowing armenia phone number resources audience. Where does your audience spend their time online, and how can you get eyes on your content there?
Keep in mind that none of the methods I’m sharing is a silver bullet. With today’s social media algorithms, marketing requires a great deal more work than it did in the early days.
It is possible to achieve success with social media, but it takes smart practices and hard work. In this section, I’ll give a break down of the easiest ways to drive the most traffic from each social media platform.
How to Market Your Blog on Facebook
Screenshot of Facebook App on iPhone (Facebook for Marketing Your Blog Example)
Facebook has been around since 2004 and currently has 3 billion active users. Familiarity with Facebook and the high volume of users makes it a common marketing resource for businesses and bloggers alike.
The only problem from a marketing perspective is that over the years, people have become tired of being targeted on Facebook. They get on Facebook to see what their friends and family are up to, but aren’t as interested in marketing links and posts.
In response, Facebook has changed its algorithm to show posts from family and friends and less from brands and businesses. Here’s a quote from Mark Zuckerberg about the changes in 2018, “We built Facebook to help people stay connected and bring us closer together with the people that matter to us. That’s why we’ve always put friends and family at the core of the experience. Research shows that strengthening our relationships improves our well-being and happiness.”
Don’t freak out—this doesn’t mean that Facebook is hopeless for marketing your blog. It may still be that there are lots of Facebook users who’d be interested in your blog content. The trick is connecting with the right people on Facebook, and doing it more (today) from your personal account rather than a less personal Facebook page for yourself.
Before we get into each social media platform (which we soon will), I want to start by making it ultra clear that I don’t expect you to try and implement these blog marketing strategies on every social media site. In fact, you shouldn’t.
Using Social Media in Your Blog Marketing Strategies (Image of Computer with Social Media Sites)
Growing a social media presence takes a lot of time and effort—thus you should start by only choosing the top one or two platforms where your target audience spends the most time, and feels like the best opportunity to leverage your unique skills, strengths & experiences to make as much of a splash as you can.
Blogs that are already image-heavy like fashion, cuisine, or travel often do very well on Instagram. Blogs that focus on tech, finance, and business may perform best on LinkedIn. Those marketing their blog to younger generations may want to learn how to use Snapchat or TikTok.
Knowing which social media platform will work best for your blog goes back to knowing armenia phone number resources audience. Where does your audience spend their time online, and how can you get eyes on your content there?
Keep in mind that none of the methods I’m sharing is a silver bullet. With today’s social media algorithms, marketing requires a great deal more work than it did in the early days.
It is possible to achieve success with social media, but it takes smart practices and hard work. In this section, I’ll give a break down of the easiest ways to drive the most traffic from each social media platform.
How to Market Your Blog on Facebook
Screenshot of Facebook App on iPhone (Facebook for Marketing Your Blog Example)
Facebook has been around since 2004 and currently has 3 billion active users. Familiarity with Facebook and the high volume of users makes it a common marketing resource for businesses and bloggers alike.
The only problem from a marketing perspective is that over the years, people have become tired of being targeted on Facebook. They get on Facebook to see what their friends and family are up to, but aren’t as interested in marketing links and posts.
In response, Facebook has changed its algorithm to show posts from family and friends and less from brands and businesses. Here’s a quote from Mark Zuckerberg about the changes in 2018, “We built Facebook to help people stay connected and bring us closer together with the people that matter to us. That’s why we’ve always put friends and family at the core of the experience. Research shows that strengthening our relationships improves our well-being and happiness.”
Don’t freak out—this doesn’t mean that Facebook is hopeless for marketing your blog. It may still be that there are lots of Facebook users who’d be interested in your blog content. The trick is connecting with the right people on Facebook, and doing it more (today) from your personal account rather than a less personal Facebook page for yourself.