Telegram has seen significant growth in diverse global markets, often attracting users interested in specific topics (e.g., crypto, tech, finance, news, specific hobbies), allowing marketers to tap into highly engaged niche audiences.
Its accessibility even with limited internet connectivity makes it viable in emerging markets.
The Strategic Shift: How Marketers are Leveraging Telegram in 2025
The move isn't just about abandoning WhatsApp but strategically leveraging Telegram for specific marketing objectives.
Channels: Use channels to distribute lead magnets (e.g., free guides, exclusive reports) with CTAs directing users to a bot for download, which then collects lead information.
Bots: Deploy sophisticated bots to qualify leads through interactive quizzes and questions, passing qualified leads directly to a CRM or sales team.
Groups: Identify potential leads by monitoring discussions for pain points or product interest.
Direct-to-Consumer (D2C) Sales & E-commerce:
Channels: Announce flash sales, new product drops, and exclusive discounts directly to subscribers.
Bots: Create shopping bots that allow users to browse turkey telegram mobile phone number list products, get recommendations, add to cart, and even complete purchases (via integrated payment gateways like Stripe or local solutions).
Automated Updates: Send order confirmations, shipping updates, and delivery notifications.
Customer Support & Community Management:
Bots: Handle Tier 1 support (FAQs, basic troubleshooting) automatically.
Groups: Establish community support forums where users can help each other, moderated by brand reps. Provide a human hand-off option for complex issues.
Channels: Announce service updates, outage information, or new support resources.