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From WhatsApp to Telegram: The Shift in Marketer Attention for Conversational Commerce in 2025
For years, WhatsApp stood as the undisputed champion of conversational marketing, its vast user base and business features making it a go-to for brands seeking direct engagement. However, as the digital landscape of 2025 continues its rapid evolution, a palpable shift in marketer attention is underway. Businesses are increasingly exploring and investing in alternative platforms, and among them, Telegram is rapidly emerging as a compelling new frontier. The move From WhatsApp to Telegram isn't a wholesale abandonment but a strategic diversification, driven by Telegram's unique advantages in privacy, community building, and automation capabilities that are proving to be remarkably effective for modern marketing and conversational commerce.
This comprehensive article will delve into the forces driving switzerland telegram mobile phone number list this significant shift in marketer focus. We will compare and contrast the core offerings of both WhatsApp and Telegram from a marketing perspective, highlighting the specific features and philosophies that make Telegram increasingly attractive. From its unparalleled privacy features and robust community tools to its open API and advanced bot capabilities, the focus will be on understanding why Telegram is gaining traction for lead generation, customer support, and direct-to-consumer engagement, providing actionable insights for marketers looking to optimize their conversational strategies in 2025.
For much of the past decade, WhatsApp was the de facto choice for businesses venturing into direct messaging.
WhatsApp's Strengths (Historically):
Massive User Base: Its sheer ubiquity, especially in regions like India, Brazil, and parts of Europe and Africa, made it an unavoidable channel.
Simplicity & Familiarity: Its user-friendly interface meant consumers were already comfortable using it for personal communication, making business interactions feel natural.