The responsibilities of an E-Marketing Specialist are diverse and constantly evolving with new technologies and trends. However, common duties include:
Strategy Development: Crafting comprehensive digital marketing strategies aligned with overall business goals. This involves identifying target audiences, defining key performance indicators (KPIs), and loan data specific campaign objectives.
Campaign Management: Planning, executing, and optimizing various digital marketing campaigns across different channels. This includes:
Search Engine Optimization (SEO): Optimizing website content and technical aspects to improve organic search engine rankings and drive free traffic.
Search Engine Marketing (SEM) / Paid Advertising: Managing paid ad campaigns on platforms like Google Ads and social media (e.g., Facebook Ads, Instagram Ads, LinkedIn Ads) to acquire leads and drive conversions.
Social Media Marketing: Developing and managing social media content calendars, creating engaging posts, monitoring engagement, and running paid social media campaigns to build brand presence and community.
Key Roles and Responsibilities
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