Basic understanding of HTML/CSS for email

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Analytical Skills:


The buying journey can be divided into 4 main concepts: learning and discovery, need recognition, solution consideration and purchase decision.

For efficient planning to take place, you need to understand in detail what goes on in each individual's mind during the stages of the purchasing journey. This way, you can adapt your approach to your future botim data according to the moment they are going through in their journey.

Now, let's take a look at what each stage of the purchasing journey is about:

Learning and discovery: this is where the consumer journey begins. At the beginning, the consumer does not have a clear idea of ​​what they need, they do not know if they have a problem or an opportunity that can be used.

They know they need something, but they do not know why or what exactly. They have no idea that they need a product for these problems and the consumer's interest needs to be awakened at this stage, through the discovery of your content. At this stage, they want to know more about the subject and your brand must position itself as a reference for them.