How to advertise on Google

[roseline371274]

Write about what people are searching for, not just what you want to write about;
Write for your audience, not just to appear in search engines;
Use simple language that a high school student can read and appreciate;
Make sure your content intrigues the reader. An easy way to achieve this is by using the inverted pyramid style;
3. SEO


Your law firm can create a Google Ads campaign and job seekers data your ads when users search for specific words related to your specialty.

See Also: Ads: 9 campaign ideas

An effective ad campaign involves much more than just ads. You need to define search terms, create ads, and create landing pages that people who click on your ad will see.

You then need to continually test and improve each ad and landing page – a process called “A/B testing.”

This all helps ensure you achieve the lowest possible cost per acquisition – the amount you pay for each new customer – and an optimal number of leads per investment.