B2C Lead Generation with Realtor.com:

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Realtor.com focuses heavily on connecting real estate agents with potential homebuyers and sellers (B2C leads). Their primary programs include:

Connections℠ Plus: A comprehensive lead generation system that provides agents with italy telegram phone number list leads from buyers actively searching on Realtor.com. It includes tools for capturing, communicating, and connecting with these leads.
ReadyConnect℠ Concierge (formerly Opcity): This is a referral-based program where Realtor.com pre-screens leads and connects agents with motivated buyers and sellers via a live phone transfer. There are no upfront costs; agents pay a referral fee on closed transactions.
Market Reach: An advertising and lead generation solution that promotes listings, community features, and agent branding on Facebook and Instagram through video and static ads.
Agent Profiles: A free way for agents to get discovered by buyers and sellers on Realtor.com.
Key aspects of Realtor.com's B2C lead generation:

High-Intent Leads: Realtor.com emphasizes providing leads from serious buyers and sellers who are actively looking to transact.
Large Audience: Access to millions of unique users who visit Realtor.com monthly.
Targeted Advertising: The platform uses user search behavior and preferences to target potential clients.
CRM Integration: Compatibility with various CRM systems to help agents manage and follow up with leads.
Lead Management Tools: Features to help agents respond quickly, nurture leads, and track their activity.
B2B Lead Generation with Realtor.com:

While Realtor.com's primary focus is on connecting agents with individual consumers, they also offer solutions that can indirectly help with B2B lead generation, particularly in terms of:

Home Builder Solutions: Programs designed to connect home builders with potential buyers.
Property Manager Solutions: Services aimed at helping property managers find potential tenants.
Lender Solutions: Advertising options for mortgage lenders to connect with homebuyers.
Brand Advertising Solutions: Opportunities for businesses to reach a large audience of potential homeowners.
Recruiting: While not a direct lead generation service for selling properties, a strong presence on Realtor.com can help brokerages attract new agents (a form of B2B lead generation for talent acquisition).
Key Products for Real Estate Professionals (PROs):

Realtor.com has a suite of "PRO" products designed to help agents and brokers generate and manage leads, including:

Connections℠ Plus
ReadyConnect Concierge℠
Market Reach
Market VIP: Exclusive access to high-quality leads for elite brokerages.
Local Expert℠: Tools to enhance an agent's local presence and brand.
In summary:

Realtor.com's core lead generation programs are heavily geared towards connecting real estate agents with individual buyers and sellers (B2C). While they offer solutions for related industries like home builders and lenders (which could be considered B2B in those specific contexts), their direct B2B lead generation for commercial real estate agents or those seeking partnerships might be less prominent compared to their B2C offerings. Commercial real estate professionals might find more direct B2B lead generation opportunities through platforms like LinkedIn or specialized commercial real estate listing services.