What Are B2C & B2B Leads in Real Estate?
Posted: Tue May 20, 2025 5:52 am
B2C Real Estate Leads (Business to Consumer):
Homebuyers (first-time, move-up, luxury)
Sellers looking to list their property
Renters or tenants
Real estate investors (individuals)
People looking for mortgage/loan iran telegram phone number list consultations
B2B Real Estate Leads (Business to Business):
Corporate clients seeking commercial properties
Construction firms or developers
Real estate investment firms (REITs, syndicates)
Property management companies
Franchises or retailers expanding locations
Real Estate Lead Generation Services: B2C & B2B1. Paid Ad Campaigns (Google, Facebook, Instagram, LinkedIn)
Geo-targeted ads for specific ZIP codes, cities, or regions
Facebook Lead Ads for seller/buyer consultations
Google Search Ads targeting “homes for sale near me” or “office space in [city]”
LinkedIn Ads for commercial leasing inquiries
Platforms: Meta Ads, Google Ads, LinkedIn Campaign Manager
2. Lead Capture Landing Pages
Dedicated landing pages with lead forms, CTAs, and property images
Conversion-optimized for mobile and desktop
A/B tested to improve performance
Tools: ClickFunnels, Leadpages, Unbounce, GoHighLevel
3. CRM & Email Marketing Automation
Nurture leads over time with drip email campaigns
Automatically follow up with new leads via SMS, email, or WhatsApp
Segment leads by property type, location, budget
Tools: HubSpot, Zoho CRM, Follow Up Boss, ActiveCampaign
4. Real Estate Chatbots
Instantly respond to buyer/seller questions on your website or Facebook
Qualify leads with pre-set questions: “Are you buying or selling?”, “What’s your timeline?”, etc.
Tools: Tidio, ManyChat, Drift, Landbot
5. Cold Email & LinkedIn Outreach (B2B)
Target commercial property buyers or lessees (startups, retailers, investors)
Build lead lists by location, industry, business size
Schedule appointments with decision-makers
Tools: Apollo, Lemlist, Expandi, LinkedIn Sales Navigator
6. Content & SEO Marketing
Blog articles: “Top neighborhoods for families in [City]”
Video walkthroughs on YouTube and Instagram Reels
Local SEO for search terms like “real estate agent in [area]”
Tools: WordPress + Yoast, Surfer SEO, Canva, TubeBuddy
7. Referral & Affiliate Lead Programs
Partner with mortgage brokers, interior designers, moving companies, etc.
Use affiliate tracking or commission incentives for referrals
Tools: Tapfiliate, ReferralCandy, PartnerStack
8. Pay Per Appointment (PPA) or Pay Per Lead Services
You only pay when a buyer or seller books a call
Ideal for agents or agencies who want guaranteed results
Popular Providers: BoldLeads, Market Leader, Lead Geeks, Zillow Flex (B2C), Leadium (B2B)
Real Estate Lead Funnel ExamplesB2C Lead Funnel – Buyer Consultation
Facebook Ad: “Get daily listings in your dream neighborhood”
Click → Landing page → Enter name/email/price range
Auto SMS + email confirmation
Schedule a consultation call with agent
Add to CRM & begin drip campaign
B2B Lead Funnel – Commercial Property Leasing
LinkedIn message to Operations Manager at a startup
Cold email with brochure of available office spaces
Lead clicks link → Calendly page to book property tour
Agent confirms tour → Meeting logged in CRM
Lead Generation Packages (Typical Services Include)Package Tier Services Included
Basic 10–20 leads/month, Facebook/Google Ads setup, CRM integration
Pro 30–50 leads/month, chatbot automation, email drip campaigns
Elite 100+ leads/month, multi-channel ads, LinkedIn/B2B outreach, dedicated account manager
Pricing varies based on your city/market and whether the service is focused on seller, buyer, investor, or commercial leads.
Key Metrics to TrackMetric What It Tells You
Cost per lead (CPL) Your acquisition efficiency
Conversion rate % of leads turning into clients
Show-up rate % of scheduled appointments attended
Lead response time How quickly you engage new inquiries
ROI per channel Which ads or platforms drive revenue
Top Real Estate Lead Generation Service ProvidersCompany B2C or B2B Specialization
BoldLeads B2C Seller/buyer leads via Facebook
Market Leader B2C Lead management + CRM
Zillow Premier B2C High-intent homebuyer leads
Leadium B2B Cold email + LinkedIn outreach
GoHighLevel Both White-label CRM + automation
SharpLaunch B2B CRE lead capture & email tools
Best Practices for Real Estate Lead Generation
Respond in <5 minutes to new leads for higher conversion
Educate leads with guides, videos, and emails Retarget website visitors with display ads
Use SMS & WhatsApp for faster engagement
Track every touchpoint in your CRM
Follow up at least 7 times before marking as lost