Quantity restrictions enhance uniqueness

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The core of limited-time offers is to create a sense of scarcity. The scarcity principle in psychology states that when people think that something is limited in quantity or time, their sense of value will increase significantly, and they will have a fear of missing out (FOMO). This sense of urgency will prompt consumers to make purchase decisions faster to avoid losing the offer. For example, words such as "only today" and "last 24 hours" directly exploit this psychology.

In addition to time restrictions, quantity restrictions can also enhance scarcity. When the supply of goods or services is limited, consumers will feel that the opportunity to own it is more precious, thereby increasing their desire to buy. For example, information such as "limited sale" and "only X pieces left" implies that the opportunity is rare and stimulates consumers' desire to possess.

Loss aversion: avoiding loss is more intense than gaining
Emphasizing the risk of loss
Loss aversion is an important concept in psychology, which gcash data means that when people face the same amount of gains and losses, they feel the loss much more strongly than the gain. Special offer marketing can cleverly use this to stimulate purchases by emphasizing the "loss" that may be caused by missing the offer. For example, "Original price XXX, save YYY yuan if you buy now" highlights the amount of money that will be lost if you don't buy.

The impact of the framing effect
Marketers can also use the framing effect to present offers in a way that emphasizes "gains" rather than "losses", which can also effectively stimulate the desire to buy. For example, although "enjoy YYY yuan discount when you buy" and "lose YYY yuan if you don't buy" are essentially the same, the former focuses more on the positive feelings gained.

Anchoring effect: preconceived price perception
Original price comparison creates a sense of value
The anchoring effect refers to the fact that people over-rely on the information they initially obtain (i.e., the "anchor point") when making decisions. In special marketing, the discounted price is usually compared with the higher "original price", and the "original price" becomes an anchor point. Consumers will compare the discounted price with the original price, thereby perceiving great value, even if the discounted price itself is not particularly low.

Application of multiple anchors
Sometimes, marketers will set multiple anchors, such as "suggested retail price", "original price", "activity price", etc. The decreasing prices make it easier for consumers to have the mentality of "picking up a bargain", thereby increasing the possibility of purchase.

Social proof: follow the crowd's choice
Show the number of people who have purchased and good reviews
The principle of social proof states that people tend to imitate the behavior of others when they are unsure how to act. In special marketing, showing the number of people who have purchased, user reviews and success stories can enhance the trust of potential customers and make them feel that choosing this product or service is a wise move to follow the crowd, thereby lowering the psychological threshold for purchase.

Create an atmosphere of "best-selling" and "hot"
By using labels such as "best-selling" and "hot", create an atmosphere that the product or service is very popular, and further use social proof to influence the decision-making of potential customers.

Understanding these psychological principles and incorporating them into special marketing strategies can more effectively stimulate consumers' desire to buy and increase the success rate of marketing activities. Remember, sincerity and transparency are still the foundation for building long-term customer relationships.