If you care about the deliverability of your emails, you should make it a habit to check the reputation of your email domain. First, remember that each ESP has its own way of measuring reputation. They take into account factors like spam complaint rate and how often you land in the inbox. Each of these factors tells the ESP how trustworthy your sending domain is. There are several tools you can use to check your domain reputation. For example: Talos Intelligence – gives insights into how your domain is perceived in the world.
Are you considered a spammer or a legitimate sender? Google Postmaster Tools – If a large portion of your audience uses Gmail, this tool is invaluable. It shows how Google views your sending domain. Sender Score – Think of it like a credit score, but for your mail server. It reflects how ESPs perceive your domain based on your sending habits. MXToolbox – Checks your domain for any issues that could harm your email reputation. It checks for blacklists, mail server status, and DNS issues. Barracuda Central – has an extensive database and blacklists . Checking your domain here lets you know if you’re on any blacklists. Using these tools helps you know where you stand.
If your score is low, take steps to better manage spam filters and ensure your emails are getting to the inbox. Using these tools is just the first step. Regular checks and maintenance uk business email list of your sending habits and domain health – that’s what keeps your email reputation strong! How to improve your email domain reputation? Your email domain's reputation can always be improved, no matter how good it is. We've gathered some golden tips and tricks to help you solve this problem.
01 Implementation of email authentication protocols Internet Service Providers use Email Authentication Protocols to verify that emails from your domain are legitimate. If you skip this step, your emails may look suspicious. But if your emails have valid authentication, they pass through spam filters and arrive in the inbox. You'll want to use s (Sender Policy Framework), DKIM (DomainKeys Identified Mail), and DMARC (Domain-based Message Authentication, Reporting, and Conformance). Each of these adds a layer of credibility to your email messages.
If you have a bad reputation in the field, having these protocols in place signals to the world, and especially to Internet Service Providers, that you are serious about sending good email. 02 Clean and validate your email lists And do it regularly. When you send marketing emails to active and valid addresses, your chances of reaching real people increase. Plus, when your emails land in an inbox, email service providers see that you’re sending good emails. This helps build a strong reputation for your IP and domain. The Bouncer is a handy tool to help you with this task.