Improve conversion rate with AdWords data
Posted: Mon Apr 21, 2025 6:45 am
Anyone who already uses AdWords successfully can learn a lot from the campaigns it offers. Just like with organic traffic, everything is keyword-based. This means that only those ads that contain the right keywords perform well. If certain groups are very successful with paid traffic, this is a good reason to incorporate these keywords more strongly into your SEO strategy.
For this purpose, it's also very useful to look at conversion rates. Which landing pages perform usa phone number data particularly well in conjunction with the paid channel? First, the most successful keywords and landing pages should be identified using Google AdWords. Key factors here include the highest click-through rate, the best conversion rate, and the cheapest keywords. This data can then be compared with the insights from Search Console, and any new keywords and improvements can be incorporated into the website's SEO strategy.
For example, if your analysis reveals some keywords that have a very high click-through rate and are also relatively inexpensive, they should definitely be integrated into your SEO strategy. The first step might be to incorporate these new words into your website's meta data, alt text, and content.
On the other hand, keywords and associated ads that are displayed very rarely are not as relevant. In this case, the search volume may be very low. In this case, optimization efforts should focus on other, more traffic-generating keywords.
A common mistake when defining keywords is choosing them too broadly. This usually negatively impacts conversions. The more precise and specific a keyword is, the better it appeals to users. After all, users will only click if they have a specific idea in mind. For example, a result for "black leather shoes for women" will lead to a much better conversion rate than the combination "black shoes."
For this purpose, it's also very useful to look at conversion rates. Which landing pages perform usa phone number data particularly well in conjunction with the paid channel? First, the most successful keywords and landing pages should be identified using Google AdWords. Key factors here include the highest click-through rate, the best conversion rate, and the cheapest keywords. This data can then be compared with the insights from Search Console, and any new keywords and improvements can be incorporated into the website's SEO strategy.
For example, if your analysis reveals some keywords that have a very high click-through rate and are also relatively inexpensive, they should definitely be integrated into your SEO strategy. The first step might be to incorporate these new words into your website's meta data, alt text, and content.
On the other hand, keywords and associated ads that are displayed very rarely are not as relevant. In this case, the search volume may be very low. In this case, optimization efforts should focus on other, more traffic-generating keywords.
A common mistake when defining keywords is choosing them too broadly. This usually negatively impacts conversions. The more precise and specific a keyword is, the better it appeals to users. After all, users will only click if they have a specific idea in mind. For example, a result for "black leather shoes for women" will lead to a much better conversion rate than the combination "black shoes."