Yintoni uhambo lwenkonzo ye-omnichannel?

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Fumanisa ukuba uhambo lweomnichannel luyiguqula njani indlela iinkampani ezinxibelelana ngayo nabathengi.



Ixesha ledijithali lizise izinto ezininzi ezinokwenzeka kunye nemingeni kwilizwe lezoshishino. Enye yezinto ezintsha ezintsha luhambo lwe-omnichannel, olujolise ekuboneleleni ngamava okuthenga adibeneyo kunye afanayo kubathengi, kungakhathaliseki ukuba itshaneli esetyenzisiweyo. Kweli nqaku, siza kuphonononga umxholo wohambo lwe-omnichannel kwaye sixoxe ngendlela yokuwuphumeza ngempumelelo kwishishini lakho.


Yintoni uhambo lwe-omnichannel?
Uhambo lwe-omnichannel lubhekiselele kwindlela edibeneyo yokunxibelelana kunye nokuthengisa kuwo wonke amajelo amaninzi, anikezela ngamava ahambelanayo kunye aqhubekayo kubathengi kuzo zonke iindawo Idatha ye-imeyile zokuchukumisa. Ezi tshaneli zinokubandakanya iivenkile eziphathekayo, i-e-commerce, i-WhatsApp, ifowuni, inethiwekhi yoluntu, i-imeyile kunye ne-livechat, phakathi kwezinye iindlela zonxibelelwano.


Umbono ophambili we-omnichannel kukuba umthengi unokuhamba ngokulula phakathi kwamajelo ahlukeneyo kwaye abe namava okuthenga afanayo, ngaphandle kokuphazamiseka okanye imiqobo. Oku kubandakanya ukukwazi ukufikelela ngokulula kwimveliso kunye nolwazi lwenkonzo, ukuthenga, ukufumana inkxaso yabathengi, kunye nokwenza imbuyekezo okanye utshintshiselwano.

Indlela yokuphumeza uhambo lwe-omnichannel?
Ukuphumeza uhambo lwe-omnichannel kwinkampani yakho kufuna ukucwangciswa kunye nolungelelwaniso phakathi kwamasebe ahlukeneyo kunye namajelo okuthengisa. Nanga amanye amanyathelo abalulekileyo ukuze uqalise:


Chaza isicwangciso sakho : Ngaphambi kokuphumeza uhambo lwe-omnichannel, kufuneka uchaze ngokucacileyo iinjongo zakho kunye nesicwangciso esipheleleyo. Oku kubandakanya ukuchonga amajelo anengqiqo kwishishini lakho, abaphulaphuli ojolise kubo, kunye nendlela yokudibanisa ukuze babonelele ngamava angcono kubathengi bakho.


Yenza umbono odibeneyo womthengi : Kubalulekile ukuba zonke iishaneli zentengiso kunye nenkonzo yabathengi babelane ngolwazi lwabathengi ngexesha lokwenyani. Oku kuya kukuvumela ukuba unikeze amava omntu kwaye afanelekileyo kuzo zonke iindawo zokuchukumisa. Tyala imali kwiqonga leCRM (uLawulo loBudlelwane boMthengi) ukubeka kwindawo enye kunye nokulawula olu lwazi.


Hlanganisa amajelo : Qinisekisa ukuba amajelo adityanisiwe kwaye alungelelaniswe, zombini ngokwe-inventri, amaxabiso kunye nokukhushulwa. Oku kuthetha ukuba abathengi kufuneka bakwazi ukuthenga kwi-intanethi kwaye bathathe kwivenkile ebonakalayo, umzekelo, ngaphandle kweengxaki. Umanyano lukwasebenza nakwinkonzo yabathengi, ngenkxaso emanyeneyo kunye neenkqubo zolawulo lwezikhalazo.


Qeqesha iqela lakho : Impumelelo yokuphumeza uhambo lwe-omnichannel ixhomekeke kwiqela eliqeqeshwe kakuhle nelinolwazi. Qinisekisa ukuba bonke abasebenzi bayaziqonda iinjongo kunye neenkqubo zendlela ye-omnichannel kwaye balungele ukuhambisa amava enkonzo angaguqukiyo, akumgangatho ophezulu kungakhathaliseki ukuba liliphi itshaneli.


Beka iliso kunye nokwandisa : Landela umkhondo ukusebenza kwesicwangciso sakho se-omnichannel ngokusebenzisa i-metrics efanelekileyo kunye nee-KPIs (iZalathi zokuSebenza eziPhambili). Sebenzisa idatha eqokelelweyo ukulungisa kunye nokwandisa amava omthengi kuwo wonke amajelo, ukuchonga iindawo zokuphucula kunye namathuba okukhula.