This, of course, depends on the previously defined areas in which a corporate influencer operates and the goals they hope to achieve with their posts. But these points of the customer journey are usually particularly in focus:
Generate attention
Generate leads (also: applications)
Retain customers (and employees)
Requirements of a Corporate Influencer
1. “Fun at work” and enthusiasm for one’s employer are essential prerequisites.
2. Expert knowledge in the desired field is also an important point.
3. As already mentioned, a social influencer must be happy to put his face in front portugal phone number data of the camera – and do so on behalf of and in the interest of the company.
4. He should also be well-versed within the company and have good connections.
5. It is also important that he identifies with the company values so that he can communicate authentically.
6. Great sense of responsibility – as a “face in public,” the corporate influencer contributes to the image.
7. Last but not least, the potential corporate influencer's existing reach on social media can also contribute to success. But keep in mind: micro-influencers with smaller follower numbers can also be very useful to the company.
Corporate Influencer Requirements
Introduction in the company: step by step + examples
How exactly does a company acquire corporate influencers? There's no one-size-fits-all answer or strategy to this question. Once a company recognizes the benefits of corporate influencer marketing and decides to use social influencers as an additional marketing tool, there are many tasks to complete beforehand. Many of these fall under the responsibility of the marketing department, but other company departments may also be involved, such as the press department or management. There's no set process; however, it's recommended to proceed according to plan and step by step:
Which areas of the customer journey do they influence?
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