Many times, the writer or journalist will tell you that you are being featured on the website and they will ask for a headshot and a URL (hello, backlink!).
Sometimes you also have to do some research: Maybe they only gave you the name of their publication and you have to google it to find out if they even give backlinks.
My recommendation here is to set aside some time each week to respond to relevant inquiries, as it's a very time-consuming task to do so with high quality and include all the information the journalist requests from you. For example, they may want screenshots or stories, and you may need to collect data.
So it makes sense to include query responses in your weekly calendar.
5.
Starting close to your location is always a good idea in any type of business.
Even more so when it comes to link building, and if you are a business owner or a company advertising database with a physical location.
This is the tactic Sarkis Hakopdjanian, Director of Strategy and Principal for The Business Clinic , uses at his agency when they launch a new website for a client and begin building links.
He has kindly outlined their two-step process below:
a. Citations for local SEO
"When looking for a local service provider, 90% of people use major search engines like Google. These searches usually have a 'local context,' so most people look through Google Maps."