Use LSI keywords to take your product description to the next level
For example, this description for a set of makeup brushes includes a few more keywords:
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You can find related keywords using the Keyword Planner. Or check out Google's suggestions for related search terms:
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There are also many more tips for finding long-tail and related keywords using the " mom database also asked" section in this guide .
But remember, you want a description that appeals to both users and search engines. So it can't just be a list of LSI keywords.
Outline the benefits of your product
Try using emotional descriptions to encourage more sales.
Here is a great example:
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Think about the layout of your description
Heading tags, for example, help you structure your text.
You may even want to use a professional HTML template to make your listing look really slick.
eBay's Seller Hub allows you to create up to 10 listing templates to help you optimize your sales. Or you can purchase ready-made templates online.
When it comes to product descriptions, it's all about finding the right balance between good writing and SEO friendliness.