This is not so much a trend as a must-have that we cannot help but remind you about. Yes, in 2020, we continue to see newsletters that are not designed for correct display on different devices.
Meanwhile, according to statistics , not only does mobile traffic already exceed desktop traffic, but also the email opening rates on portable devices.
Comparison of writing on desktop and mobile
Responsive Email Design
Adaptability errors not only negatively ebay database affect the appearance of the letter. Often they nullify all efforts to encourage the user to perform the target action. So, if a potential buyer fails to click on a small or shifted link from a smartphone, he simply will not go to the site, and therefore will not make a purchase.
Remember: flexible settings for letter adaptability are the key to increasing conversion. And in the editor in the DashaMail service, you can create a completely alternative version of the letter that will be opened on mobile devices.
Which of the 2020 digital design trends in email marketing did you find most appealing and practical? Perhaps you have noticed some other interesting trends? Share them in the comments.
Bonus - adaptability
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bhasan01854
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