Why the "multiple concepts" approach is a poor solution
Posted: Sun Apr 06, 2025 8:57 am
The idea of multiple concepts probably came to web design from logo making. In this field, it is common practice to provide the client with several options.
But here it is important to understand the difference between logo design and interface design.
A logo is one element that hides one metaphor. An interface is several visual ideas and interactive interactions that are connected into a single system. A full development of such a complex of design solutions for a website will require much more time than several metaphors for a logo.
This is where the dilemma comes in: in the same amount of time, you can make several sketches of a website or one detailed concept.
And then there will be one of the scenarios:
The designer will first pay attention chinese overseas america database to the concept that solves the customer's problem well, and then add a couple of options for the product range. That is, he will show the client obviously failed ideas.
The designer will make several equally detailed sketches, but simplify the task in them. For example, he will not take into account some important user scenarios or audience segments.
In both cases, the client will choose from potentially "inferior" options. This may lead to the company having a visually beautiful website, but it will not work for business indicators. After all, the client is not obliged to thoroughly understand the design solutions and may choose a less effective option. And the designer will shift responsibility for the result to the client: after all, it was he who made the final choice.
But here it is important to understand the difference between logo design and interface design.
A logo is one element that hides one metaphor. An interface is several visual ideas and interactive interactions that are connected into a single system. A full development of such a complex of design solutions for a website will require much more time than several metaphors for a logo.
This is where the dilemma comes in: in the same amount of time, you can make several sketches of a website or one detailed concept.
And then there will be one of the scenarios:
The designer will first pay attention chinese overseas america database to the concept that solves the customer's problem well, and then add a couple of options for the product range. That is, he will show the client obviously failed ideas.
The designer will make several equally detailed sketches, but simplify the task in them. For example, he will not take into account some important user scenarios or audience segments.
In both cases, the client will choose from potentially "inferior" options. This may lead to the company having a visually beautiful website, but it will not work for business indicators. After all, the client is not obliged to thoroughly understand the design solutions and may choose a less effective option. And the designer will shift responsibility for the result to the client: after all, it was he who made the final choice.