Abstract vs. Concrete Writing in Marketing
Posted: Mon Dec 23, 2024 10:51 am
Marketing content is full of abstract words and phrases that readers, and buyers, can’t stand. So, what do these abstractions look like, and how can concrete language help? We break everything down in this post.
Abstract vs. Concrete Writing
Abstract vs. Concrete Writing in Marketing
What is Abstract Writing?
Why Abstract Content is Bad for Business
Why So Much B2B Content is Abstract
Examples of Abstract Marketing Content
Turning Abstract Writing into Concrete Marketing Language
Readability
Conclusion: Be Concrete.
FAQs
Have you ever started to read something and then, after you get about halfway through how to save oman number in whatsapp you realize you have no idea what on earth you’re reading? Sure, you might have a vague awareness about the topic. But you’re not comprehending any of it. If anything, the writing introduces more questions than it answers.
If you’ve experienced this, you’ve experienced abstract writing.
What is Abstract Writing?
Abstract Writing
Abstract writing is writing that is full of words or phrases that obscure clarity. These abstractions represent the concept or point the writer is trying to make. But instead of getting to the point, they dance around it, leaving the reader frustrated and full of unanswered questions.
If you’re a writer, this is a problem because if you don’t answer those questions, the reader will give up and stop reading.
Why Abstract Content is Bad for Business
Abstract writing is particularly bad if you use writing to sell things. Like the way a business uses content marketing.
If potential customers stop reading your content, how will they learn about you? How will they know what makes you different from your competitors? How will they feel compelled to pay for your product or service?
It seems obvious that businesses would understand this. It seems obvious that, as a result, they would make sure their content wasn’t turning away readers.
Nope. The reality is that BUSINESSES LOVE ABSTRACT WRITING.
Why So Much B2B Content is Abstract
I know what you’re thinking. Surely, businesses don’t love abstract content. Well, if they don’t love it, then why is it all over websites, ads, blogs, case studies, emails, LinkedIn bios and anywhere else content can be found?
Think back on your own experience. When was the last time you got tired of reading and just skimmed a business’s homepage or case study? When was the last time you gave up and hit the back button? It happens every day and abstract writing is the reason.
But here’s the thing – even though businesses seem to love abstract writing, it’s not their fault. It’s not anybody’s fault. This is because we’ve all been conditioned to think this is what B2B content writing should be. We all think abstract words and phrases are what people want to read. But they are not and we’re going to see why right now.
Abstract vs. Concrete Writing
Abstract vs. Concrete Writing in Marketing
What is Abstract Writing?
Why Abstract Content is Bad for Business
Why So Much B2B Content is Abstract
Examples of Abstract Marketing Content
Turning Abstract Writing into Concrete Marketing Language
Readability
Conclusion: Be Concrete.
FAQs
Have you ever started to read something and then, after you get about halfway through how to save oman number in whatsapp you realize you have no idea what on earth you’re reading? Sure, you might have a vague awareness about the topic. But you’re not comprehending any of it. If anything, the writing introduces more questions than it answers.
If you’ve experienced this, you’ve experienced abstract writing.
What is Abstract Writing?
Abstract Writing
Abstract writing is writing that is full of words or phrases that obscure clarity. These abstractions represent the concept or point the writer is trying to make. But instead of getting to the point, they dance around it, leaving the reader frustrated and full of unanswered questions.
If you’re a writer, this is a problem because if you don’t answer those questions, the reader will give up and stop reading.
Why Abstract Content is Bad for Business
Abstract writing is particularly bad if you use writing to sell things. Like the way a business uses content marketing.
If potential customers stop reading your content, how will they learn about you? How will they know what makes you different from your competitors? How will they feel compelled to pay for your product or service?
It seems obvious that businesses would understand this. It seems obvious that, as a result, they would make sure their content wasn’t turning away readers.
Nope. The reality is that BUSINESSES LOVE ABSTRACT WRITING.
Why So Much B2B Content is Abstract
I know what you’re thinking. Surely, businesses don’t love abstract content. Well, if they don’t love it, then why is it all over websites, ads, blogs, case studies, emails, LinkedIn bios and anywhere else content can be found?
Think back on your own experience. When was the last time you got tired of reading and just skimmed a business’s homepage or case study? When was the last time you gave up and hit the back button? It happens every day and abstract writing is the reason.
But here’s the thing – even though businesses seem to love abstract writing, it’s not their fault. It’s not anybody’s fault. This is because we’ve all been conditioned to think this is what B2B content writing should be. We all think abstract words and phrases are what people want to read. But they are not and we’re going to see why right now.