Page 1 of 1

Spread your offers and holiday packages

Posted: Sat Apr 05, 2025 4:12 am
by armdrejoan
Influence industry trends based on your offering by inviting line database potential customers and companies
Acquire new contacts by starting recurring communication cycles, based on the results obtained.
Because with a good DEM (Direct Email Marketing) campaign you can quickly contact a large group of people and make them aware of your facility, inform them about the latest news, promotions and events in progress, or encourage them to visit the hotel's website to learn about it and book their stay. Email marketing also has important advantages, namely:

It costs little: Compared to traditional marketing tools, sending large quantities of emails requires a very small investment.
Speed: an email arrives in real time and millions of emails can be sent within a few hours.
Measurability of results: An email marketing campaign allows you to know the return on investment (ROI) and other data such as open and click rates, very useful for determining the success of an email marketing campaign.
Direct communication: sending DEM allows the hotel to convey a message to a specific target, segmenting based on activity, geographic area,
company size or other characteristics.
In the tourism sector, DB to Data holds, in Italy alone, over 220,000 complete records of freelancers, travel agencies, tourist boards, tour operators and companies that organize conferences, conventions or incentives.

Mr. Rossi, Mr. Bianchi and Privacy in Email Marketing
Email Marketing Privacy
Difficulty level:
9:00 a.m. on a spring day. Mr. Piero Rossi, a well-known mattress manufacturer from the province of Brescia, is driving along the highway to reach his company.

Along the way he decides to stop at a service station for breakfast and, getting out of the car, he notices an advertisement for a hotel on the Ligurian Riviera on a billboard. The billboard shows, in addition to a splendid view of the coast, information about the structure and, of course, all the data to contact the hotel: postal address, telephone number, website and email address.