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Everything communicates and marketing is communication and information at all times and in all places, due to its revolution with the Internet. The conversation has extraordinary media options to carry it out in the offline and online world, which complement or replace each other. Communication can be done from person to person obviously in person or by phone, email, chat, SMS and videoconference; from people to people on social networks or a combination of these, as we usually do, automatically.

In the process we generate content, which is information encoded according to the medium (text, image, audio, video); and the receivers decode that information by participating in the feedback, interacting and sharing that conversation or new ones with other people.

If God, in his perfect mathematics, gave us 33 vertebrae to support his greatest all mobile name list creation: the human body with 13 joints (ankles, hips, elbows, shoulders and neck) and 20 fingers and toes, a total of 33, which make our movements and our happiness possible. And in tune with our creations, we believe in the new marketing mix with 33 variables for the marketing, communication and information process in three dimensions: basic, strategic and competitive.

The competitive dimension arises from the processes that contain the microprocesses of the basic and strategic dimensions. The Person (1) is present in all processes, the processes must add value to the process client, which are the people. In the area limited by Pleasure, Positioning and Programming, we are in the presence of Perceptions (28). In the area limited by Thought, Questions, Psychology, Processing, Preferences and Profile we have Personalization (29). From the Pattern and Power of knowledge we obtain Paradigms (30). From Posture, Word, Purpose, Plans, Passion and Empowerment we are in the presence of Planning (31). From Performance, Policies and Procedures, Productivity is established (32). From Contact Personnel, Product, Price, Place, Promotion, Physical Evidence, Provision, Participation arises (33)".