Changing the name of things is not inventing anything

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On one occasion a repairman came to my house to fix my washing machine. When he finished and explained the part he had replaced, I was immediately convinced that I hadn't done the right thing. Sure enough, a couple of days later the original problem reappeared, and a different part had to be replaced. When I mentioned this to an acquaintance, also a repairman, although from a different industry, he was surprisingly condescending: "Well, everyone has a right to eat."

So those who dedicate themselves to inventing "new concepts" that are nothing all mobile company name list in world with country more than rehashes of what already exists, to changing the name of things so that they seem different, to saying that this or that is already obsolete and their "inventions" are the best in the world, among whom I see even the most prestigious business schools, seem to me to fall into the category of those who "also have the right to eat."

Here are some basic marketing and sales tools that some say are no longer useful:

Of course, there will be situations where these tools do not apply or are ineffective when used in isolation. Each case will then need to be analyzed and solutions designed on an artisanal basis. If we do not consider our customers holistically, and focus on a single purchasing motivation, we may miss out on a significant part of our business. Selling is much more complex today than it was just 5 or 10 years ago, and requires marketing and sales plans to be as synchronized as possible. This does not mean that the principles of marketing and sales no longer apply.