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Posted: Mon Dec 23, 2024 10:31 am
In recent years, the vigorous development of terminal business has also led many people in related positions (terminal product managers, interactions, testing, R&D, operations, project managers, etc.) to transform into terminal products. However, most people will start with the terminal... View details> . Media self-built website purpose: Let users fill in the necessary information on one page and register quickly Advantages: Simple production and convenient joint debugging Disadvantages: Single form and low advertising click-to-registration rate. Direct investment purpose: First guide traffic to the product and guide user registration through interaction in the visitor mode Advantages: After the user experience of the product, the registration rate in the visitor mode is very high Disadvantages: Long drainage link and low advertising click-to-registration rate 3.
Platform design points. Channel configuration is used to classify japan country code mobile number advertising plans and conduct subsequent monitoring, attribution, and feedback. Configuration points: channel name, advertising type, media group, sub-media, delivery type, media type, business type, business platform, number of channels, page. Data monitoring attribution is used to identify which advertisement or channel brings about the key behavior of the advertisement. Monitoring points: business type, advertising media, delivery method, attribution window period, channel sub-channel, platform. Data feedback is used to configure the user-specified behavior and then transmit it back to the media. Configuration points: business type, advertising media, channel sub-channel, reporting behavior, payment time range, payment amount ratio, triggering conditions.
Business acceptance (allocation) How to reasonably allocate resources after acquiring customers and maximize resource utilization can be used as a reference | Product solution: resource allocation middle platform. Resource conversion (operation) How to refine operations and form after allocating resources can be used as a reference | Product solution: private domain operation middle platform. Media data IV. Important logic. Monitoring logic obtains a unique device number through collecting, analyzing and evaluating advertising delivery data for click attribution acquisition and fuzzy attribution. .Attribution logicRegistration attribution: Search the user's latest registration attribution channel on the entire site and attribute the user to this channelPayment attribution: Search the user's latest registration attribution channel on the entire site according to the paid user and attribute the payment to this channelClick attribution: Use the device number used by the user as an identifier and query the click data within the day according to the payment attribution window period to see if there is a match (precise fuzzy match).
Platform design points. Channel configuration is used to classify japan country code mobile number advertising plans and conduct subsequent monitoring, attribution, and feedback. Configuration points: channel name, advertising type, media group, sub-media, delivery type, media type, business type, business platform, number of channels, page. Data monitoring attribution is used to identify which advertisement or channel brings about the key behavior of the advertisement. Monitoring points: business type, advertising media, delivery method, attribution window period, channel sub-channel, platform. Data feedback is used to configure the user-specified behavior and then transmit it back to the media. Configuration points: business type, advertising media, channel sub-channel, reporting behavior, payment time range, payment amount ratio, triggering conditions.
Business acceptance (allocation) How to reasonably allocate resources after acquiring customers and maximize resource utilization can be used as a reference | Product solution: resource allocation middle platform. Resource conversion (operation) How to refine operations and form after allocating resources can be used as a reference | Product solution: private domain operation middle platform. Media data IV. Important logic. Monitoring logic obtains a unique device number through collecting, analyzing and evaluating advertising delivery data for click attribution acquisition and fuzzy attribution. .Attribution logicRegistration attribution: Search the user's latest registration attribution channel on the entire site and attribute the user to this channelPayment attribution: Search the user's latest registration attribution channel on the entire site according to the paid user and attribute the payment to this channelClick attribution: Use the device number used by the user as an identifier and query the click data within the day according to the payment attribution window period to see if there is a match (precise fuzzy match).