Marketing and Neuroaesthetics: How Neuroscience Changes Product Design
Posted: Mon Dec 23, 2024 10:12 am
When it comes to issues that rely on what is commonly known as “creative genius,” there is a tendency to think that the only important thing when it comes to developing them is talent, creativity, and that somewhat subjective issue known as “vision.” This is what makes certain products unique, as various examples have demonstrated over the decades. Someone, an artist, has managed to create a spectacular design, one that manages to capture the essence of the products or the brand, or someone who has managed to get ahead of the times and create products that go beyond the moment.
However, design does not have to be based on just that. Product design does not have to be just about the artistic part and does not have to focus solely on talent to find the key to success or to find the elements that will make that design successful or connect with the consumer. Here too, neuroscience can become a crucial element and one that determines where to go in order to succeed.
Neuroaesthetics is a new discipline that studies beauty and art perception . Neuroaesthetists use neuroscience to analyze what happens in the brain when we see things and why we find certain things beautiful or not. These experts analyze what happens in the brain when we are exposed to art (that's where this application of neuroscience began) and to discover why we are moved by great works of art. The trend is new and experts are just beginning to work on it, but the pioneers of neuroaesthetics have already discovered a few things about how the brain processes beauty.
Thus, neuroscientists working in this field have been analyzing all israel product list the major artistic currents and the great ideas about beauty that have existed throughout the centuries and have studied what they have in common and what the receivers perceive each time they are exposed to them. This has allowed them to establish what are known as the 10 universal laws of art, an idea of the neurologist Vilayanur S. Ramachandran and which works as a list of the basic pillars on which art rests. They are hyperbole, grouping, contrast, isolation, resolution of the perception problem, symmetry, aversion to coincidences/generic point of view, repetition, rhythm and order, balance and metaphor. All great works of art have this in common and all things that have been considered beautiful have had it in common throughout the ages.
This study is supported by another carried out at University College London in 2003, which attempted to find out what happens in the brain when faced with beauty. Their conclusions were lacking in certain areas (they were unable to determine the exact brain process that makes something look pretty and what is not) but they did determine which areas of the brain are activated when faced with beauty. What they discovered was that the same areas of the brain are activated when faced with both beauty and ugliness, and that what changes is, in fact, the support areas that come into operation.
However, design does not have to be based on just that. Product design does not have to be just about the artistic part and does not have to focus solely on talent to find the key to success or to find the elements that will make that design successful or connect with the consumer. Here too, neuroscience can become a crucial element and one that determines where to go in order to succeed.
Neuroaesthetics is a new discipline that studies beauty and art perception . Neuroaesthetists use neuroscience to analyze what happens in the brain when we see things and why we find certain things beautiful or not. These experts analyze what happens in the brain when we are exposed to art (that's where this application of neuroscience began) and to discover why we are moved by great works of art. The trend is new and experts are just beginning to work on it, but the pioneers of neuroaesthetics have already discovered a few things about how the brain processes beauty.
Thus, neuroscientists working in this field have been analyzing all israel product list the major artistic currents and the great ideas about beauty that have existed throughout the centuries and have studied what they have in common and what the receivers perceive each time they are exposed to them. This has allowed them to establish what are known as the 10 universal laws of art, an idea of the neurologist Vilayanur S. Ramachandran and which works as a list of the basic pillars on which art rests. They are hyperbole, grouping, contrast, isolation, resolution of the perception problem, symmetry, aversion to coincidences/generic point of view, repetition, rhythm and order, balance and metaphor. All great works of art have this in common and all things that have been considered beautiful have had it in common throughout the ages.
This study is supported by another carried out at University College London in 2003, which attempted to find out what happens in the brain when faced with beauty. Their conclusions were lacking in certain areas (they were unable to determine the exact brain process that makes something look pretty and what is not) but they did determine which areas of the brain are activated when faced with beauty. What they discovered was that the same areas of the brain are activated when faced with both beauty and ugliness, and that what changes is, in fact, the support areas that come into operation.