How to create dynamic search ads in Google Ads without missing out on opportunities
Posted: Mon Dec 23, 2024 10:12 am
Who hasn't thought that sometimes life would be easier if we didn't have to spend hours and hours choosing keywords?
And not only that, but we have to find the right ones, that is, those that have a significant search volume.
Obviously, it takes time.
Sometimes, an easy way to start our campaigns or to go a step further can be dynamic search ads, which we are going to talk about on this occasion.
Dynamic ads are the perfect complement to our standard search campaigns.
What are Google Ads Dynamic Search Ads (DSA)?
DSA comes from English, Dynamic Search Ads.
This is a type of campaign that requires virtually no setup; we just have to tell AdWords which section of our website we want to index and it will determine which searches it is relevant to appear for.
We just have to enter the text of the ad, the title is generated automatically.
Dynamic Search Ads - Appearance
Just above you can see what these ads look like .
We have 80 characters of space, since the two headlines and the visible URL are defined automatically by Google.
This is a well-known ad format, not as new as Google Ads' Responsive Search Ads , but very useful.
It is also worth mentioning that dynamic search ads are supported by the SEO of our website.
Therefore, if your website's SEO is not good, it will be much more difficult for you to appear email list providers in germany for relevant searches.
However, you can try it.
Before getting into the practical part, let's talk a little about the more theoretical part.
I will try to summarize it as much as possible.
Don't worry if there are things you don't fully understand with this part, when we create the campaign, all the pieces of the puzzle will fit together.
Recommendations for using DSA campaigns
Below we will compile some examples of when it is advisable to use these campaigns and when they are not the best option.
When is it advisable to think about this type of campaign?
Let's look at some use cases where it is very interesting to have AdWords DSA campaigns.
If we have a very extensive website, it is always easy to leave something uncovered.
This is true no matter how many categories we include and how many keywords we try to find.
With one of these campaigns, Google can help us appear in searches for which we are qualified and the best thing is that all this data is offered to us in the form of search terms that we can later analyze and use to improve our campaigns.
And not only that, but we have to find the right ones, that is, those that have a significant search volume.
Obviously, it takes time.
Sometimes, an easy way to start our campaigns or to go a step further can be dynamic search ads, which we are going to talk about on this occasion.
Dynamic ads are the perfect complement to our standard search campaigns.
What are Google Ads Dynamic Search Ads (DSA)?
DSA comes from English, Dynamic Search Ads.
This is a type of campaign that requires virtually no setup; we just have to tell AdWords which section of our website we want to index and it will determine which searches it is relevant to appear for.
We just have to enter the text of the ad, the title is generated automatically.
Dynamic Search Ads - Appearance
Just above you can see what these ads look like .
We have 80 characters of space, since the two headlines and the visible URL are defined automatically by Google.
This is a well-known ad format, not as new as Google Ads' Responsive Search Ads , but very useful.
It is also worth mentioning that dynamic search ads are supported by the SEO of our website.
Therefore, if your website's SEO is not good, it will be much more difficult for you to appear email list providers in germany for relevant searches.
However, you can try it.
Before getting into the practical part, let's talk a little about the more theoretical part.
I will try to summarize it as much as possible.
Don't worry if there are things you don't fully understand with this part, when we create the campaign, all the pieces of the puzzle will fit together.
Recommendations for using DSA campaigns
Below we will compile some examples of when it is advisable to use these campaigns and when they are not the best option.
When is it advisable to think about this type of campaign?
Let's look at some use cases where it is very interesting to have AdWords DSA campaigns.
If we have a very extensive website, it is always easy to leave something uncovered.
This is true no matter how many categories we include and how many keywords we try to find.
With one of these campaigns, Google can help us appear in searches for which we are qualified and the best thing is that all this data is offered to us in the form of search terms that we can later analyze and use to improve our campaigns.