What is the meaning of organic search? Introducing the benefits of ranking high, how to increase traffi

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Organic search refers to the search results that are generated from the keywords searched by a user, excluding advertising space .

In this article, we will introduce what organic search is, moj database how it differs from listing ads, its relationship to SEO, whether there are differences in organic search results between Google and Yahoo!, and recommended tools.

table of contents

What is organic search?
Why "organic"?
The difference between organic search and paid search
The display mechanism is different
The display purpose is different.
The display format is different
The Relationship Between Organic Search and SEO
To rank highly in organic search, you need to work on SEO
The benefits of ranking higher in organic search results
The higher the ranking, the higher the click-through rate.
Increases the credibility and authority of your website
This will likely lead to an increase in inquiries and access.
How to get more organic search traffic
SEO is the most effective way to achieve high rankings
Differences between Google and Yahoo! organic search
Google and Yahoo! use the same search engine algorithm
Each medium has its own unique content, which makes a difference in organic search results.
Organic search results from other sources
How to check the number of visitors (keywords) coming to your site from organic search
Google Analytics (GA4)
About Google Search Console
Other search ranking tools
Organic Search Updates
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What is organic search?
Image of "What is organic search? (natural search/organic search)"

What is organic search?These are search results excluding advertising space for the keywords searched by a user .

Organic search refers to the pure search results from search engines without including advertisements , so it is also known as "organic search" or "natural search" in Japanese.

Both terms are commonly used in the field of web marketing, so remember that organic search = natural search/organic search , so you don't get confused when you hear the term "natural search."

Why "organic"?
Organic search refers to the results that appear when a user searches for a specific keyword, but we will explain why the word "organic" is used .

The word "organic" was originally used to describe organic compounds or biological structures, but in the internet context it refers to "organic search results. "

It is called "organic" because the search results are not manipulated by a third party or changed by other factors, but rather are displayed in a natural and organic way .

In other words, organic search refers to search engines and algorithms that provide search results in a natural way (organic) without the use of artificial means (external factors) . Its role is
to help users find more reliable information .