Series #3] Fan Marketing in the Age of Social Media: "UGC" from the Fan's Perspective

[shammis606]

This third installment will focus on "UGC," a method of promoting your company by using posts from a fan's perspective. We will take a closer look at this marketing technique that is unique to this SNS era, where users can easily share what they "like."

table of contents

What is UGC?
The relationship between SNS and UGC
Main UGC usage patterns
Benefits of using UGC
Examples of UGC usage
Points to note when using UGC
summary
What is UGC?
UGC stands for User Generated Content, which means content that is created and botim database published by users, not companies.

Examples of UGC:
・SNS posts such as Instagram
・Product reviews on e-commerce sites
・Consumer comments on word-of-mouth sites
・Q&As on corporate and brand sites

The premise of UGC is that the content is based on the user's own values. However, in the context of fan marketing, UGC must be content that appeals to the appeal of the company's products and services. Therefore, it is required that it is not just word of mouth, but "quality word of mouth posted by fans."