What are the different types of content marketing? Here are the four most common types!

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Content marketing, which originated in the United States, is now being rapidly adopted by Japanese companies. Unlike traditional methods of attracting customers such as web advertising, content marketing is gaining attention as a way to attract potential customers in stages.



The definition of content marketing is marketing that encourages a change in user attitudes by disseminating content about products or related matters, and helps grow users from potential customers to prospective customers and then actual customers.



However, even in such a broad sense, there are several different types of teacher database content marketing. In this article, we will introduce some of the most common types of content marketing.

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- table of contents -

There are many ways to do content marketing
Types of Content Marketing
Choose the right content type for your product
summary
There are many ways to do content marketing
As mentioned above, there are several types of content marketing. The four most common types are "educational type," "content SEO type," "native advertising type," and " interesting content type."

Each of these has different roles for content, user motivation, expectations for customer conversion, and similarity between the content and the actual product. Depending on the product and expected users, you will decide the type of content marketing to be performed by your company.



Types of Content Marketing
Types of Content Marketing

Below, we will take a closer look at each of the four types of content marketing we introduced earlier.


Educational Type
As the name suggests, educational content marketing is a method of teaching users product-related knowledge and developing them into customers.

Therefore, rather than immediately promoting the product, the content will help users with questions or concerns find solutions.



Nowadays, the internet is overflowing with information about all kinds of products, and it is easy to find that information. Therefore, when consumers are thinking about purchasing something, they are bound to have a variety of questions as they come into contact with all this information. Many consumers are curious about things like the differences between products with similar functions, or which of two products with different shapes is better. By presenting users with information that can resolve such questions and concerns, it is possible to build a close relationship with them even before they have solidified their image of what they want to buy. This is how the educational approach leads users to purchase the product.

Unlike web advertising , which is effective in a pinpointed way, educational content marketing is effective as long as there are users who have questions or concerns. Therefore, the more content you create, the more it will accumulate as an asset.



In addition, by providing useful information about the product before purchase, you can increase post-purchase satisfaction and expect word-of-mouth about the product and sharing on social media. Educational content marketing is effective when you want to send product-related information to highly-anticipated potential customers.