How to take advantage of social media algorithms?

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Have you ever thought that social media algorithms can be our best allies?
If there is one thing that has all community managers worried, it is none other than the algorithm changes that the different social media platforms undergo, which, in most cases, destroy months of work from one day to the next.

In fact, just a few weeks ago we suffered an algorithm change on Facebook, the largest and most relevant social network in the world, which in Spain reduced the average reach to practically half without anyone being able to do anything about it.

That is why today I want to dedicate this content to something as important as algorithms in social networks.

We will begin by talking about what these algorithms are and what they are used for, as well as reviewing whether the main social networks (Facebook, Instagram and Twitter) have one that is dictating the rules of the game.

Finally, I will tell you how to make them work in your favor and I will give you 10 tips to keep in mind.

What are social media algorithms and what are they for?
Algorithms on social networks, just like those on Google search engines and many other applications, are nothing more than mathematical functions that are programmed to establish rules of the game within each platform.

The beauty of this is that the algorithms are not public and the only way for those of us who are not in the company to know what these rules are is through trial and error, as well as through the occasional communication from the companies themselves, which in reality do not usually say much.

What are social media algorithms for?
Although they can be annoying for almost any Community Manager, algorithms actually have a specific and positive function.

Making content more relevant to users using a social network.

In fact, a social network usually launches its first algorithm because users are too saturated by seeing all the updates in reverse chronological order (you know, the latest update from your network goes first) and the social network launches it so that users only see what is most relevant to them.

But of course, algorithms aren't perfect, and sometimes they get in the way of the good work you might email list of switzerland businesses be doing.


The algorithms of the most important social networks
Below, I will tell you more about the most important points of the algorithms of the most important social networks, namely: Facebook, Instagram and Twitter .

Everything you need to know about Facebook's EdgeRank algorithm
The most powerful algorithm when it comes to social media is, without a doubt, Facebook's.