Mainly based on daily stable launches,

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On the one hand, the crowd reverse funnel model allows brands to gradually break through the circle along the path of "core crowd-interest crowd-general crowd". On the other hand, it is also a small-step-fast-running delivery method that can save budget. The original notes, likes, comments, collections and other data accumulated in the Xiaohongshu community can help brands find new scenarios, new crowds and new product opportunities. After selecting a product, the brand can now test it in the "core crowd" circle. If it is effective, then quickly invest resources. The crowd reverse funnel model can be said to be a "Xiaohongshu feature" model that is very suitable for the current marketing breakthrough of Xiaohongshu.



Brand merchants can save budget by gradually breaking through the circle jamaica telephone code along the path of "core crowd-interest crowd-general crowd".If the test results are not as expected, you can change the product as soon as possible and stop the loss in time. 2. Xiaohongshu crowd model - I model I model is Xiaohongshu's crowd model, that is, cognitive crowd - grass planting crowd - deep grass planting crowd - purchasing crowd - sharing crowd. Xiaohongshu's grass planting, marketing, conversion, etc. are based on I. The so-called product grass planting is to convert the crowd into I crowd; product sales is to convert I crowd into crowd.



- Brand awareness crowd: people who are touched by brand advertisements and search for category words I- Brand interest crowd: people who click on advertisements, browse brands, store homepages, participate in brand interactions, browse product details pages, follow memberships, add to cart collections, etc.- Brand purchase crowd: people who have purchased brand products- Brand loyalty crowd: people who post notes, comments, and shares Xiaohongshu's grass planting, marketing, conversion, etc. can all be operated based on this model, which can realize the quantification and link operation of brand crowd assets and maximize the extension of the crowd life cycle to tap user value.