Remember that insights are not static, but must be continually updated and philippines telegram refined as your target audience evolves.
You may be thinking that all this theory is well and good, but what you really need is a method for finding insights . Don't worry: although there is no universal solution, in this section you will find tips and recommendations to get you on the right track.
The 5 principles to define an insight step by step
Not sure where to start? These 5 steps can help you structure your work process and make it easier for inspiration to come to you:
Set the context . Try to explain in a simple and clear way what the current situation is. You can observe how people behave in a context related to your product or service, what they think, what they feel and, above all, what they