Why implement a CRM system: main functions and benefits
Posted: Mon Feb 24, 2025 5:34 am
The CRM industry is projected to exceed $80 billion in revenue by 2025. It is the fastest-growing software market, driven by consumer demand for better customer service.
With a range of business benefits from organizing contacts to automating key tasks, CRM has become a vital tool for businesses of all sizes.
In this article, we will not only answer the question of what a CRM system is, but also explain who can use CRM and what benefits a business can receive after implementing a CRM system.
Content
What is CRM?
Who uses CRM?
Advantages of a CRM system
Why do you need a CRM system?
What is CRM?
A customer relationship management (CRM) system is software that allows companies to manage their relationships with potential and existing customers. CRM is a kind of repository for all the company's customer contacts and data. Sales and marketing departments benefit the most from using a CRM system, which helps them speed up the sales process and close more deals.
Want to learn more about what a CPM system is and why businesses need it? Read our article .
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Who uses CRM?
It was once believed that CRM systems could make life easier only for sales representatives and were used directly by sales managers. Today, things are completely different.
A modern CRM system is a universal software that bahamas phone number list can optimize many business processes and improve the productivity of more than one department. In order not to waste time, I propose to give an example of several teams within a company that can use CRM to their advantage.
The sales department can build a sales funnel and manage it effectively. Sales managers can analyze the team's performance by creating reports, as well as forecast future sales.
Marketing can segment audiences and send personalized emails and offers. They can coordinate with sales, automate email chains, and nurture leads.
Customer support uses CRM to keep a history of customer interactions. With a CRM system, every detail of every interaction is at your fingertips (or, in the case of software, just a few clicks away). This way, no matter who on the team is handling the case, they’ll always be aware of the situation and can quickly resolve the issue.
Company management can use the data in a CRM system to make more informed decisions about business strategy, product development, new markets, problem solving, and much more!
Advantages of a CRM system
A CRM system is a powerful tool for business management. Without going into the details of the individual functions that different CRM systems have, we have compiled a list of the main advantages of CRM.
Better customer knowledge
As cliché as it may sound, the fact that all the information about each contact is stored in one place makes CRM a super powerful tool for organizing communications. In essence, a CRM system gives your sales, marketing, and customer service teams a competitive advantage. Thanks to this tool, they know not only the contact's full name, email address, and phone number, but also such important details as the contact's role in the company, their business pain points and needs, and the features that allow them to close deals better and faster.
Among other things, CRM also acts as a powerful interaction log that automatically records all calls, correspondence, chats, deals, support requests, etc. This way, your team is always up to date with what's happening and has the most up-to-date information at any given moment.
Improved segmentation
No one wants to deal with a faceless crowd; just give everyone a target audience and that’s it. But not everyone understands that to receive such a bonus, a company will have to work hard.
To increase the effectiveness of your appeal, you need to make your impact on the audience more personalized. To do this, it is worth dividing contacts (customers and potential customers) into separate groups united by common characteristics, target segments.
Manually, such a laborious process would take a lot of time. That is why it is worth thinking about automating the process . There is hardly a better tool for audience segmentation than CRM.
When you have a good idea of who you are communicating with, you can cleverly juggle the terms of your commercial offer and easily turn it into one that cannot be refused.
With a range of business benefits from organizing contacts to automating key tasks, CRM has become a vital tool for businesses of all sizes.
In this article, we will not only answer the question of what a CRM system is, but also explain who can use CRM and what benefits a business can receive after implementing a CRM system.
Content
What is CRM?
Who uses CRM?
Advantages of a CRM system
Why do you need a CRM system?
What is CRM?
A customer relationship management (CRM) system is software that allows companies to manage their relationships with potential and existing customers. CRM is a kind of repository for all the company's customer contacts and data. Sales and marketing departments benefit the most from using a CRM system, which helps them speed up the sales process and close more deals.
Want to learn more about what a CPM system is and why businesses need it? Read our article .
Join the NetHunt CRM
Telegram channel
All about CRM and B2B sales.
Join
Who uses CRM?
It was once believed that CRM systems could make life easier only for sales representatives and were used directly by sales managers. Today, things are completely different.
A modern CRM system is a universal software that bahamas phone number list can optimize many business processes and improve the productivity of more than one department. In order not to waste time, I propose to give an example of several teams within a company that can use CRM to their advantage.
The sales department can build a sales funnel and manage it effectively. Sales managers can analyze the team's performance by creating reports, as well as forecast future sales.
Marketing can segment audiences and send personalized emails and offers. They can coordinate with sales, automate email chains, and nurture leads.
Customer support uses CRM to keep a history of customer interactions. With a CRM system, every detail of every interaction is at your fingertips (or, in the case of software, just a few clicks away). This way, no matter who on the team is handling the case, they’ll always be aware of the situation and can quickly resolve the issue.
Company management can use the data in a CRM system to make more informed decisions about business strategy, product development, new markets, problem solving, and much more!
Advantages of a CRM system
A CRM system is a powerful tool for business management. Without going into the details of the individual functions that different CRM systems have, we have compiled a list of the main advantages of CRM.
Better customer knowledge
As cliché as it may sound, the fact that all the information about each contact is stored in one place makes CRM a super powerful tool for organizing communications. In essence, a CRM system gives your sales, marketing, and customer service teams a competitive advantage. Thanks to this tool, they know not only the contact's full name, email address, and phone number, but also such important details as the contact's role in the company, their business pain points and needs, and the features that allow them to close deals better and faster.
Among other things, CRM also acts as a powerful interaction log that automatically records all calls, correspondence, chats, deals, support requests, etc. This way, your team is always up to date with what's happening and has the most up-to-date information at any given moment.
Improved segmentation
No one wants to deal with a faceless crowd; just give everyone a target audience and that’s it. But not everyone understands that to receive such a bonus, a company will have to work hard.
To increase the effectiveness of your appeal, you need to make your impact on the audience more personalized. To do this, it is worth dividing contacts (customers and potential customers) into separate groups united by common characteristics, target segments.
Manually, such a laborious process would take a lot of time. That is why it is worth thinking about automating the process . There is hardly a better tool for audience segmentation than CRM.
When you have a good idea of who you are communicating with, you can cleverly juggle the terms of your commercial offer and easily turn it into one that cannot be refused.