CRM Marketing in Action: How to Increase KPIs with a CRM System

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A company launches advertising, invests in mailings, organizes cold calls, but the number of customers does not increase, and the costs of attracting them only grow? This may be due to the fact that standard marketing methods do not take into account the individual needs of customers. This is where CRM marketing comes to the rescue.

In this article, we'll explain how CRM marketing can help you attract and retain new customers. You'll learn how to use NetHunt CRM to improve your marketing strategies, optimize costs, and increase business efficiency.

Content

What is CRM marketing?
Benefits of CRM marketing
CRM marketing tools
How to use CRM marketing
Will CRM marketing be right for your business?
How to choose a CRM marketing system
What you can do with CRM marketing
Popular questions
Conclusion
What is CRM marketing?
CRM marketing uses a CRM system as the main tool for managing the entire sales cycle.

How CRM marketing works
Lead generation
Analytics show that some leads come from Google advertising campaigns, some from social media, and the rest from organic website traffic. If you use CRM marketing, these leads automatically enter the CRM system.

Duplicate search
When potential customers fill out a form on your website, your CRM system automatically checks their details. If they have previously purchased from you and are now interested in a different product, the system will add the new information to their profile.

CRM connects to many services and collects data from everywhere

Behavior on the site

On which pages does a person perform an action, such as registering for webinars?

Interacting with emails

On which pages does a person perform an action, such as registering for webinars?

Correspondence in Gmail, instant messengers and chats

CRM collects messages from all messengers argentina phone number list in the client's profile, and when the manager responds, he sees the full communication history and provides quality assistance.

Call history

The manager sees all calls, has their records, knows the context of the previous conversation, and can answer questions quickly and accurately

Sales funnel progress

How a customer goes through a certain sequence of steps — from first contact to the moment of sale

Moreover, the CRM system allows you to see the following information in one place:

who are your customers;
what interests them;
how much money they spend;
how often do they buy;
how long it takes them to close the deal.
Based on this data, you can effectively manage customer relationships through the following operations:

Dividing customers into groups and creating strategies for each of them.
Using a sales funnel : You'll see where customers are stuck and what they need.
Analyze marketing data. You will understand what works best and improve strategies.
CRM marketing transforms massive amounts of data into actionable strategies and helps give customers what they want before they even realize it.

Benefits of CRM marketing
Let's consider the general functions of marketing .

CRM marketing helps you better categorize your potential customers. Some customers are more likely to register for events, such as webinars, or download materials, such as automation guides.

Based on the classification, you can develop a strategy for different customer groups. This will help you create a marketing plan and allocate the work of your sales team in advance. High-quality leads will receive more attention, and you will not waste time on less promising customers.

CRM marketing improves customer retention. This is possible thanks to personalized communication, the right choice of strategy, monitoring the work of managers, and delegating their tasks.

CRM marketing tools
With the implementation of a CRM system, a business receives modern marketing tools . We will talk about the differences in sales in the B2B and B2C sectors in a new article .

The main CRM functions that the marketing department can use are presented in the table.

Integration with third-party services
turns the CRM system into a hub where all information about customer interactions is stored. This simplifies work, because instead of a dozen programs, employees use one

Automation
CRM system takes care of data storage, mass mailings, task and report creation. This allows you to process large amounts of information, make accurate marketing conclusions and forecasts

Sales funnel visualization
In the CRM system, you can track the progress of leads through the sales funnel, use filters and segmentation, analyze the funnel from different perspectives, manage lead behavior at each stage, and coordinate the work of the sales department.

Maintaining a customer database.
The CRM system collects data on new contacts, updates information on existing customers, along with the history of negotiations, tasks, and concluded agreements.