What are lead generation and leads and why are they important for business?

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Lead generation is the process of attracting and attracting the attention of potential customers to a business and converting them into real buyers. In an environment of constant competition, successful lead generation can be a decisive factor in the growth and development of a company.

With integrations with email, LinkedIn, and other channels, NetHunt CRM simplifies the process of attracting and processing leads, increases sales efficiency, and saves your team time.

In this article, we will consider the main benefits of lead generation for business, its features in different industries, types of leads, and methods for qualifying them.

Content

What are leads?
What are the types of leads?
Lead qualification
What is lead generation?
Benefits of lead generation
Types of lead generation
Lead generation channels
How lead generation differs in different business industries
How to improve lead generation with NetHunt CRM
The main point of the article
Popular questions
What are leads?
A lead is a potential customer who shows interest in a business’s services or products. This could be someone who left contact information on a website, signed up for a newsletter, purchased a product trial, or participated in a webinar. To better understand the term, let’s look at an example.

Imagine a company that provides web design services and a small business owner who wants to update their website design and comes across the company's blog that talks about new trends in web design.

An entrepreneur fills out a feedback form to receive a free consultation. They become a lead because they have shown interest in the product and left contact information for further communication.

What are the types of leads?
Leads can be classified according to various criteria, which helps businesses manage marketing processes more effectively and improve service quality.

Leads are most often classified as cold, warm, and hot based on their willingness to buy.

What are cold ices?
These are people who don't yet have any information about your company or are only superficially familiar with you. They usually don't know about your products and services. Because of this, converting cold leads is usually difficult and time-consuming.

To turn a potential customer from a cold ice cube, you must first understand them, research their needs and pain points to know how your product can help them, because people are naturally skeptical about trying to sell them something.

The interest of such leads may be preceded by long and painstaking work with marketing materials, mailings, and automations in NetHunt CRM .

Your goal is to convince them that you have solutions that will solve their problems.

"To turn cold leads into warm and hot ones, you must always follow three rules:

1. Speed. The less time it takes to register albania phone number list or fill out a form, the more likely you are to communicate productively with the client! A shorter first contact time means a higher percentage of converting a lead into a client.

2. Multichannel. To reach the client as quickly as possible, use all possible communication channels: instant messengers, mail, phone calls. Here, a CRM system that collects them in one place will come in handy.

3. Quality and care. A manager must know the product or service perfectly in order to answer all the client's questions. Currently, in sales, people buy from people, sometimes neglecting the value of the purchase. The client must feel that they will be taken care of and any problem will be solved."

Dmitry Tyanulin, Regional Director at NetHunt CRM

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What are warm ices?
Warm leads are customers who want to buy something, but for some reason put it off.

They may need more information or advice to make sure your offer is the best one. Sometimes they need time to think or compare with other options before making a final decision.

They may be deterred by a lack of information about the product’s features or doubts about its benefits. It’s important to provide clear, detailed answers to these leads’ questions, as well as offer personalized advice, so they can feel more confident in their choice.

What are hot ices?
Hot leads are potential customers who are ready to buy, so the business just needs to nudge them. They show interest in products or services. Such leads may already be actively negotiating with sales managers.

When working with hot leads, it's important to respond quickly to messages and provide personalized offers and advice.