Outreach with NetHunt CRM is a business trump card in sales
Posted: Mon Feb 24, 2025 4:09 am
It is important for a business not only to retain existing customers, but also to constantly find new ones. Outreach is an effective strategy for attracting leads. This is proactively establishing contact with the target audience through various communication channels. In the article, we will consider why outreach is an integral part of a business development strategy, and NetHunt CRM is the main tool for building an outreach campaign.
Content
What is outreach in sales?
Sales Outreach: Challenges Overcome by CRM
How to implement effective outreach with NetHunt CRM
Conclusion
Popular questions
What is outreach in sales?
Outreach is the process of finding and contacting potential customers to draw their attention to a company's product or service. The main goal of outreach is to tell customers about your offering, show them how it can solve their problems or meet their needs, and encourage them to communicate.
Key characteristics of outreach
Proactive approach
Sales managers work proactively and independently initiate contact with customers, rather than waiting for inquiries.
Personalization
Customers want to feel like they’re not just numbers in a database, but an important part of the business. When they’re sent a proposal or email that takes into account their previous experiences, interests, or problems, they understand that the company isn’t just trying to sell them something, it’s offering a solution that’s right for them.
Multichannel
Communication uses various channels: email, social networks, phone calls, instant messengers, etc. Choose the most convenient for the client and reach a larger target audience.
Sales Outreach: Challenges Overcome by CRM
Outreach is a powerful strategy for attracting new customers and increasing sales. However, behind all its benefits are challenges that can hinder success. Below, we will look at each of them and show you how to overcome them with NetHunt CRM.
Challenge #1. Lack of personalization
Customers are increasingly afghanistan phone number list ignoring messages that feel like mass mailings. They want more: attention to detail, a personalized approach, and the feeling that each message is created just for them, not for hundreds of other people. This is not just a desire, but an expectation that is confirmed by the numbers.
Emails with personalized subject lines are opened 20.66% of the time, while non-personalized ones are opened only 19.57%. The difference is small, but attention to customer requests affects the effectiveness of email campaigns.
How NetHunt CRM helps
The system collects, stores and records information about each client. Data from various sources, such as e-mail, social networks, phone calls, instant messengers, web forms on the website, are securely stored in one place. All relevant information about the client is in his card:
contact details - name, phone number, email address, link to the company's website, industry in which the client works;
Interaction history — all communication chains — from emails to instant messaging and meeting notes.
If you know what request or problem the client has addressed to the company, what they talked about with a colleague, what functionality they emphasized, then you can easily create a personalized offer. You will offer what is needed, not a generic business solution for a tick box that will disappoint the person.
In NetHunt CRM, it is easy to segment your target audience by any parameter important to your business.
If you sell software for different industries, segment your customers by industry type, such as finance, education, etc. For financial companies, focus on reporting automation functionality, for educational institutions, on payment tracking, etc.
Instead of mass mailings, create targeted messages that speak the language of a specific audience. Customers will immediately notice that you understand their needs, and the time to make a decision will decrease, and trust in the company will increase!
NetHunt CRM personalizes marketing campaigns using macros — extracts from CRM records.
Macros are field substitutions that can be added to email campaigns or automations. You create a template for a group of people, but each recipient receives a message with data specific to them.
Include the client's name, job title, company name, country or region, and specific details like the transaction amount or individual discount. This will make the message appear to be written specifically for each client, even if it's being sent to hundreds of people at once.
Content
What is outreach in sales?
Sales Outreach: Challenges Overcome by CRM
How to implement effective outreach with NetHunt CRM
Conclusion
Popular questions
What is outreach in sales?
Outreach is the process of finding and contacting potential customers to draw their attention to a company's product or service. The main goal of outreach is to tell customers about your offering, show them how it can solve their problems or meet their needs, and encourage them to communicate.
Key characteristics of outreach
Proactive approach
Sales managers work proactively and independently initiate contact with customers, rather than waiting for inquiries.
Personalization
Customers want to feel like they’re not just numbers in a database, but an important part of the business. When they’re sent a proposal or email that takes into account their previous experiences, interests, or problems, they understand that the company isn’t just trying to sell them something, it’s offering a solution that’s right for them.
Multichannel
Communication uses various channels: email, social networks, phone calls, instant messengers, etc. Choose the most convenient for the client and reach a larger target audience.
Sales Outreach: Challenges Overcome by CRM
Outreach is a powerful strategy for attracting new customers and increasing sales. However, behind all its benefits are challenges that can hinder success. Below, we will look at each of them and show you how to overcome them with NetHunt CRM.
Challenge #1. Lack of personalization
Customers are increasingly afghanistan phone number list ignoring messages that feel like mass mailings. They want more: attention to detail, a personalized approach, and the feeling that each message is created just for them, not for hundreds of other people. This is not just a desire, but an expectation that is confirmed by the numbers.
Emails with personalized subject lines are opened 20.66% of the time, while non-personalized ones are opened only 19.57%. The difference is small, but attention to customer requests affects the effectiveness of email campaigns.
How NetHunt CRM helps
The system collects, stores and records information about each client. Data from various sources, such as e-mail, social networks, phone calls, instant messengers, web forms on the website, are securely stored in one place. All relevant information about the client is in his card:
contact details - name, phone number, email address, link to the company's website, industry in which the client works;
Interaction history — all communication chains — from emails to instant messaging and meeting notes.
If you know what request or problem the client has addressed to the company, what they talked about with a colleague, what functionality they emphasized, then you can easily create a personalized offer. You will offer what is needed, not a generic business solution for a tick box that will disappoint the person.
In NetHunt CRM, it is easy to segment your target audience by any parameter important to your business.
If you sell software for different industries, segment your customers by industry type, such as finance, education, etc. For financial companies, focus on reporting automation functionality, for educational institutions, on payment tracking, etc.
Instead of mass mailings, create targeted messages that speak the language of a specific audience. Customers will immediately notice that you understand their needs, and the time to make a decision will decrease, and trust in the company will increase!
NetHunt CRM personalizes marketing campaigns using macros — extracts from CRM records.
Macros are field substitutions that can be added to email campaigns or automations. You create a template for a group of people, but each recipient receives a message with data specific to them.
Include the client's name, job title, company name, country or region, and specific details like the transaction amount or individual discount. This will make the message appear to be written specifically for each client, even if it's being sent to hundreds of people at once.