What is retargeting?
Posted: Mon Dec 23, 2024 9:27 am
When we were telling you about the types of programmatic advertising campaigns for SMEs earlier, we mentioned retargeting in passing .
This is a digital marketing technique to impact users who have previously interacted with your brand.
That is, if a user has browsed your website and has not made a purchase, when they continue browsing later they will receive advertisements on other websites for the product they were going to buy.
So the goal is none other than to remind the user that your page and your product are still there, and that you have an interesting offer to propose.
Retargeting can also be done via email by inserting a tracking pixel in the email signature.
With this, you will be able to impact the clients with whom you have previously contacted via email.
The inserted pixel will track the user's history, informing you of their interests.
Another type of retargeting can be applied to customer databases.
This type of retargeting is mainly aimed at loyalty, since by correctly using the information from your customer database, you can carry out this type of action when you identify that your customer is looking for your product.
Benefits in the conversion funnel of an SME
These advertising campaigns can be applied throughout the conversion funnel and can be combined with other marketing strategies.
Complementing the Digital Marketing strategy
If you already have active campaigns on Google Ads, complementing these campaigns with programmatic advertising can provide you with great results.
We will tell you the differences between programmatic advertising and Google Adwords, so that you email list of kuwait businesses can delve deeper into the world of this advertising for SMEs.
You can, for example, retarget leads obtained through Google Ads that have accessed your website or landing page.
It is about encouraging users to complete the purchase action.
Prospecting
Prospecting is carried out by geographically segmenting the location where your audience is located.
You can segment by limiting your audience to your city, zip code, or even neighborhood.
You should also choose domains related to your business and general media such as newspapers and magazines.
Retargeting
As we have already mentioned, retargeting is an ideal option to optimize your budget.
On the one hand, you can impact users who have browsed any section of your website by showing them ads for products that interest them with different discounts or different promotions.
You can also encourage repeat purchases from your regular customers by using data you already have from previous purchases.
Or on the other hand, you can carry out different email marketing actions to perform subsequent follow-up with retargeting.
This is a digital marketing technique to impact users who have previously interacted with your brand.
That is, if a user has browsed your website and has not made a purchase, when they continue browsing later they will receive advertisements on other websites for the product they were going to buy.
So the goal is none other than to remind the user that your page and your product are still there, and that you have an interesting offer to propose.
Retargeting can also be done via email by inserting a tracking pixel in the email signature.
With this, you will be able to impact the clients with whom you have previously contacted via email.
The inserted pixel will track the user's history, informing you of their interests.
Another type of retargeting can be applied to customer databases.
This type of retargeting is mainly aimed at loyalty, since by correctly using the information from your customer database, you can carry out this type of action when you identify that your customer is looking for your product.
Benefits in the conversion funnel of an SME
These advertising campaigns can be applied throughout the conversion funnel and can be combined with other marketing strategies.
Complementing the Digital Marketing strategy
If you already have active campaigns on Google Ads, complementing these campaigns with programmatic advertising can provide you with great results.
We will tell you the differences between programmatic advertising and Google Adwords, so that you email list of kuwait businesses can delve deeper into the world of this advertising for SMEs.
You can, for example, retarget leads obtained through Google Ads that have accessed your website or landing page.
It is about encouraging users to complete the purchase action.
Prospecting
Prospecting is carried out by geographically segmenting the location where your audience is located.
You can segment by limiting your audience to your city, zip code, or even neighborhood.
You should also choose domains related to your business and general media such as newspapers and magazines.
Retargeting
As we have already mentioned, retargeting is an ideal option to optimize your budget.
On the one hand, you can impact users who have browsed any section of your website by showing them ads for products that interest them with different discounts or different promotions.
You can also encourage repeat purchases from your regular customers by using data you already have from previous purchases.
Or on the other hand, you can carry out different email marketing actions to perform subsequent follow-up with retargeting.